Apple · 1 week ago
Strategist, AI Optimization
Sunnyvale, CA
Full-time
Onsite
Senior Level, Lead/Staff
$183K/yr - $274K/yr
10+ years expApple is a leading technology company known for its innovative products and services. They are seeking a Strategist for AI Optimization to enhance digital marketing efforts by combining strategic thinking with hands-on execution, collaborating closely with various teams to optimize customer engagement through AI-driven strategies.
AppsArtificial Intelligence (AI)BroadcastingDigital EntertainmentFoundational AIMedia and EntertainmentMobile DevicesOperating SystemsTVWearables
Responsibilities
Drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing and commerce experiences
Enhance how customers discover and engage with Apple's products and services through AI-driven optimization efforts across all digital marketing platforms
Partner closely with analytics, media, engineering and creative teams
Translate performance insights into actionable strategies across paid media and search initiatives
Optimize for both AI-driven and traditional search platforms, tailoring recommendations to align with brand creative guidelines for design and copy
Qualification
Required
10+ years of experience partnering with Strategy, Content Strategy, Media, Product, Engineering, and Creative teams in digital marketing, with a focus on media and search optimization programs (including 2+ years leading a team and managing external partners/agencies)
Deep knowledge of paid media platforms (Google, Meta, programmatic, etc.) and hands-on experience in performance data analysis, audience segmentation, attribution models, and targeting logic
Strong ability to translate performance insights into actionable strategies across paid media and search initiatives
Shown success optimizing for both AI-driven and traditional search platforms, including tailoring recommendations to align with brand creative guidelines for design and copy
Preferred
Validated experience translating sophisticated technical data into actionable marketing insights for a complex organization
Knowledge of AI-powered bidding strategies and media automation tools across major ad platforms
Understanding of data privacy regulations related to targeting and personalization
Previous leadership in developing AI search optimization strategies for large-scale, multi-channel campaigns
Prior experience managing localization efforts and multilingual marketing campaigns across global regions, focusing on localization, regional performance data, and cultural relevance
Experience optimizing campaigns across multiple regions or markets
Experience partnering with content strategy teams to define and implement optimization and measurement strategies
Benefits
Comprehensive medical and dental coverage
Retirement benefits
A range of discounted products and free services
Reimbursement for certain educational expenses — including tuition
Discretionary bonuses or commission payments
Relocation
Company
Apple
Apple is a technology company that designs, manufactures, and markets consumer electronics, personal computers, and software.
10001+ employees
H1B Sponsorship
Apple has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6998)
2024 (3766)
2023 (3939)
2022 (4822)
2021 (4060)
2020 (3656)
Funding
Current Stage
Public CompanyTotal Funding
$5.67BKey Investors
Berkshire HathawayMicrosoftSequoia Capital
2025-05-05Post Ipo Debt· $4.5B
2025-01-16Post Ipo Debt· $0.31M
2021-04-30Post Ipo Equity
Leadership Team
Tim Cook
CEO
Craig Federighi
SVP, Software Engineering
Recent News
Venrock
2025-12-01
2025-09-25
Mac Daily News
2025-09-25
Company data provided by crunchbase