Athena Ag, Inc. · 14 hours ago
Digital Marketing Manager
JACKSONVILLE BEACH, FL 32250
Full-time
Onsite
Mid, Senior Level
$90K/yr - $110K/yr
5+ years expAthena Ag, Inc. is seeking an experienced Digital Marketing Manager to lead the launch and growth of a new premium garden brand. The role involves managing digital performance, ecommerce, and analytics to drive traffic, conversions, and repeat revenue across Amazon and DTC channels.
AgricultureFarming
Responsibilities
Plan and execute digital campaigns across Amazon & DTC channels
Manage day-to-day performance marketing (Amazon Ads, paid social, paid search) to drive traffic and conversions for brand products
Build and optimize funnels from ad to PDP/landing page to email/SMS to repeat purchase
Own Amazon & marketplace performance in partnership with the Global Director
Help manage listings, content, A+ pages, and brand store with a testing mindset
Run keyword research, Amazon PPC campaigns, and reporting to improve ranking, ROAS, and contribution margin
Manage DTC site performance (phase 2)
Collaborate on site structure, product pages, and merchandising for the brand
Run CRO tests (copy, imagery, bundles, offers) to lift conversion rate and AOV
Build and optimize lifecycle marketing
Set up and manage email/SMS flows (welcome, post-purchase, replenishment, winback)
Segment customers and tailor messaging across houseplants, yards, palms, and lawns
Own marketing analytics & reporting
Define and track core KPIs across channels (traffic, CAC, ROAS, CVR, AOV, LTV, repeat rate)
Create clear, regular reporting for the Marketing Director and leadership with insights and recommended actions
Collaborate cross-functionally to support launches and promos
Work with marketing, Amazon/marketplaces, ops, and creative to launch new SKUs, seasonal campaigns, and promotional events
Translate brand and product strategy into clear briefs for content, creative, and agencies/freelancers
Test, learn, and scale
Maintain a structured testing roadmap (audiences, creative, offers, landing pages)
Double down on what works, quickly cut what doesn’t, and communicate learnings back to the team
Qualification
Required
5+ years of experience in digital marketing, growth marketing, or ecommerce marketing
Direct experience managing paid media (at least one of: Meta, Google, Amazon Ads, or other performance channels)
Experience working with ecommerce platform and basic understanding of CRO
Comfortable building and reading reports in tools like Google Analytics, ad platform dashboards, and spreadsheets
Demonstrated ability to run campaigns from planning to execution to optimization to reporting
Proficient in executing social media content campaigns, and email marketing
Strong written communication skills for briefs, basic ad copy, and coordination with creative
Bachelor's degree in Marketing, Business, or related field, or equivalent experience
Company
Athena Ag, Inc.
Athena exists to support the modern grower, no matter the scale.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Robert Schneider
Chief Product Officer
Recent News
Business Media International Sdn. Bhd.
2025-10-01
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