Proximo Spirits · 1 week ago
Sr. Trade Marketing Manager
Jersey City, NJ
Full-time
Hybrid
Senior Level
$134K/yr - $173K/yr
6+ years expProximo Spirits is a company focused on accelerating growth in Prepared Cocktails and their agave portfolio. The Senior Trade Marketing Manager is responsible for translating brand strategies into impactful trade programs that drive distribution, visibility, and velocity across priority channels.
ManufacturingRetailWine And Spirits
Responsibilities
Develop channel-specific, fact-based selling stories that drive PODs, distribution, and shelf expansion across Prepared Cocktails and agave portfolios
Translate brand strategies into trade-facing collateral including sell sheets, Buy Book content, retailer presentations, and digital trade tools
Support annual, seasonal, and customer-specific planning cycles in partnership with Trade Channel Marketing, Commercial Planning, and Sales
Serve as a commercial expert in Prepared Cocktails, with deep understanding of RTD consumer behavior, occasions, pricing dynamics, and competitive pressures
Apply RTD commercial best practices to elevate execution across agave brands, ensuring continued momentum and relevance at retail
Build trade programs that reinforce taste, quality credentials, and brand differentiation for both categories
Provide category leadership and guidance to Sales teams to support effective sell-in and execution
Lead development of POS and merchandising solutions including tray packs, dump bins, cooler tape, shelf violators, suction devices, wing displays, counter units, and cold-box tools
Partner closely with Sales in key DMAs to drive shelf placement, display execution, merchandising compliance, and retailer alignment
Support national and regional display programs, seasonal activations, and retailer-specific initiatives designed to win in high-velocity environments
Ensure all programs are executable, scalable, and aligned with channel realities
Work cross-functionally with Trade Channel Marketing, Commercial Planning, Sales, Brand, Insights, eCommerce, PR, Media, and agency partners
Ensure alignment across pricing, forecasting, planning cycles, and in-market execution
Act as a connector between brand strategy and field execution, ensuring clarity, consistency, and commercial impact
Leverage Nielsen, Tableau, and other syndicated data sources to inform trade strategy and prioritization
Track performance of trade programs and merchandising initiatives, including velocity, PODs, distribution, display activity, and ROI
Deliver clear recaps and recommendations to continuously improve execution and results
Own and manage the Buy Book, program calendars, pricing sheets, and trade-facing documentation
Cascade priorities, program details, and execution standards to Sales and Distributor partners
Share best practices across markets to improve consistency and elevate execution
Qualification
Required
Bachelor's degree in Marketing, Business, or related field required; MBA a plus
6+ years of experience in Trade Marketing, Commercial Activation, Shopper Marketing, Commercial Planning, or Division Marketing
Demonstrated experience managing Prepared Cocktails / RTD commercially; candidates from beer organizations are welcome provided their experience is RTD-focused vs. beer-first
Proven success driving distribution, displays, and retail visibility through trade programming
Strong proficiency in Microsoft PowerPoint, Excel, and syndicated data tools
Strong commercial expertise in Prepared Cocktails / RTD, with a clear understanding of how RTDs compete at retail
Ability to balance RTD leadership with strong agave portfolio execution
Experience operating in high-velocity, display-driven retail environments, including cold-box and convenience channels
Strong analytical capability with the ability to translate data into actionable commercial strategies
Excellent communication and storytelling skills with the ability to influence Sales, Distributors, Retailers, and internal stakeholders
Proven ability to manage complexity and drive execution across multiple priorities
Preferred
Experience with agave, spirits, RTD/RTS, FMBs, or other fast-moving beverage categories preferred
Benefits
Annual bonus
401K match
Medical and wellness benefits
Company
Proximo Spirits
Proximo Spirits specializes in manufacturing and distributes wine and spirits.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Judy Contreras
Executive Assistant To Chief Executive Officer
Lander Otegui
CMO
Recent News
2025-11-11
2025-11-09
Company data provided by crunchbase