Klaviyo · 1 day ago
Sr. Commercial Demand Generation Manager
United States
Full-time
Remote
Senior Level
$104K/yr - $156K/yr
5+ years expKlaviyo is a company that empowers creators to own their destiny by making first-party data accessible and actionable. They are seeking a Senior Commercial Demand Generation Manager to lead the strategy, execution, and optimization of new customer acquisition campaigns across the Americas.
AdvertisingAnalyticsE-CommerceMarketing AutomationSoftware
Responsibilities
Own the planning, execution, and optimization of SMB new customer acquisition campaigns for Klaviyo across the Americas and across channels
Act as the campaign execution lead and operational drumbeat, ensuring acquisition programs are consistently launched, optimized, and aligned to new customer growth priorities
Partner closely with Brand, Campaigns, Sales, and Agency teams to define the campaigns, assets, and channel mix required to acquire new Entrepreneur and SMB merchants across the Americas
Translate new customer and pipeline goals into clear acquisition-focused campaign strategies and execution plans
Manage end-to-end campaign implementation across channels, including lifecycle, outbound, sales-supported, and partner-referred acquisition motions
Coordinate timelines, deliverables, and dependencies across internal teams and external partners to ensure on-time, high-quality execution
Own acquisition pipeline performance with a close focus on MQLs, SQLs, and Partner Referred Leads across the Americas
Monitor and manage pipeline health, conversion, and velocity to ensure campaigns are driving qualified new customer demand
Analyze campaign performance across the funnel, identify optimization opportunities, and apply insights to improve acquisition efficiency and pipeline contribution
Maintain clear visibility into campaign impact and acquisition performance, reporting insights and recommendations to key stakeholders
Serve as a connective force across Marketing, Sales, and Partnerships to ensure tight alignment around Americas-focused acquisition goals
Perform other related duties as assigned
Qualification
Required
5+ years of experience in B2B marketing, demand generation, or campaign management, with a strong focus on new customer acquisition
Proven experience driving SMB acquisition through integrated, multi-channel marketing campaigns across large or multi-region markets
Strong understanding of acquisition funnels and pipeline metrics, including MQLs, SQLs, and partner-referred demand
Comfortable working cross-functionally with Brand, Campaigns, Sales, and external agency partners
A strategic thinker with a strong bias toward hands-on execution
Highly collaborative and effective in fast-paced, cross-functional environments
Data-driven and outcomes-focused, using performance insights to optimize acquisition efficiency and pipeline impact
Accountable and goal-oriented, with strong ownership of results and execution quality
Excellent communicator who can align stakeholders, ask the right questions, and drive clarity across teams
Highly organized, able to manage multiple campaigns, partners, and timelines simultaneously
Benefits
Participation in the company’s annual cash bonus plan
Variable compensation (OTE) for sales and customer success roles
Equity
Sign-on payments
A comprehensive range of health, welfare, and wellbeing benefits based on eligibility
Company
Klaviyo
Klaviyo is an automation and email platform designed to help grow businesses.
1001-5000 employees
H1B Sponsorship
Klaviyo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (29)
2023 (24)
2022 (27)
2021 (21)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$1.35BKey Investors
ShopifySands Capital VenturesAccel
2025-08-13Post Ipo Secondary· $195.06M
2025-05-14Post Ipo Secondary· $372.95M
2023-09-20IPO
Leadership Team
Andrew Bialecki
CEO
Ed Hallen
Co-Founder, Chief Strategy Officer, Board Member
Recent News
Investing.com
2026-01-03
2025-12-17
Company data provided by crunchbase