Halo · 1 week ago
Senior Marketing Specialist
IL
Full-time
Hybrid
Senior Level
$65K/yr - $85K/yr
5+ years expHALO is the global leader in branded promotional merchandise, uniform programs, and recognition solutions. The Senior Marketing Specialist plays a key role in executing marketing initiatives through content creation and campaign development to support business goals and enhance brand visibility.
Information TechnologyManufacturingOptical CommunicationTelecommunications
No H1B
Responsibilities
Content Creation: Create marketing content for catalogs, flyers, seasonal campaigns, direct mail kits, and sales-facing assets, owning work from concept through final delivery
Campaign Development: Develop campaign concepts, themes, and messaging approaches aligned with marketing priorities, ensuring materials are structured, clear, and easy to activate
Product Curation & Merchandising: Select and curate products for marketing initiatives based on audience, pricing, trends, and campaign goals. Build cohesive product stories that enhance campaign impact
Creative Execution: Apply strong design sensibility to layout, hierarchy, and visual flow using existing templates and tools, ensuring materials reflect brand standards and current trends
Messaging & Storytelling: Write and refine headlines, product descriptions, and campaign narratives that clearly communicate HALO’s value
Program Management: Manage timelines and deliverables to ensure projects launch on time and meet quality standards. Maintain organized workflows and files to support efficient execution
Qualification
Required
5+ years of experience in marketing, content creation, or campaign execution
Proven experience creating catalogs, flyers, campaigns, or sales enablement materials
Strong writing and editing skills with an eye for clarity, consistency, and structure
High level of comfort working in tools including InDesign, Canva, Photoshop, PowerPoint, or similar
Strong fluency with AI-powered creative tools and workflows, with the ability to integrate them effectively into day-to-day content development and creative execution
Strong understanding of product marketing, merchandising, and campaign storytelling
Solid creative judgment and awareness of marketing, design, and product trends
Highly organized, self-directed, and comfortable owning work independently
Preferred
Experience across product marketing, B2B services, branded merchandise, and apparel is a plus, especially in brand-centric, creative environments
Benefits
Medical
Dental
Vision
Life
Disability insurance
Voluntary Benefits
401(k) Retirement Savings Plan
Health Savings Accounts (HSA)
Flexible Spending Accounts (FSA)
Company
Halo
Halo, a global leader in the fiber optics industry, is shaping the future with compatible transceiver technology.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-12-01Acquired
Leadership Team
Jon Eikel
Chief Technology Officer (CTO)
Scott Krzywicki
Chief Financial Officer/ Chief Operating Officer
Company data provided by crunchbase