Barry Callebaut Group · 1 week ago
Manager, Customer Marketing
Chicago, IL
Full-time
Hybrid
Mid, Senior Level
$100K/yr - $115K/yr
5+ years expBarry Callebaut is a global organization poised for growth, committed to sustainability and innovation. The Customer Marketing Manager will lead and execute the region’s distribution strategy, connecting with global marketing for best practices and driving incremental growth through strategic partnerships and marketing initiatives.
Food and BeverageFood ProcessingManufacturingRetail
Responsibilities
Lead the creation and execution of a comprehensive distribution marketing strategy to drive business growth across our markets
Identify new distribution channels, partnerships, and opportunities for market expansion
Develop targeted marketing campaigns tailored to our distribution customer communities
Oversee all activities related to the day-to-day management and implementation of distribution marketing efforts with designated partners in an effort to drive incremental growth and retention
Collaborate cross-functionally with the brand manager and the sales team to conceptualize and implement trade promotions and channel-specific brand campaigns
Partner with the Sales team to ensure the Top 5 Distributors have an annual strategy and mutual plan to ensure planned growth and ROI goals are met
Provide strategic support to sales distribution efforts through the creation and delivery of marketing assets, including training templates, presentations, point-of-sale materials, distributor product catalogs, and other collateral
Partner with the Canadian Marketing team by gaining their input but ultimately leading the NA distributor strategy and plan while they support/customize anything specifically needed from a Canada market viewpoint
Plan, prepare, execute and measure ROI-oriented marketing activities and programs
Conduct in-depth market research to understand customer needs, industry trends, and competitive analysis and landscape
Possess familiarity with the competition, assess competitive threats, and develop proactive strategies to maintain competitive position on partner platforms
Analyze data to identify new distribution opportunities and optimize existing marketing tactics
Work with the sales and product teams to align marketing strategies with customer demand and product offerings
Understand and anticipate industry trends that will affect network distribution and marketing plans in the short and long-term
Define and reinforce the brand positioning in the B2B chocolate ingredient market
Create compelling marketing materials, case studies, and presentations for distribution partners
Manage relationships with key stakeholders, including distributors and industry influencers, to amplify brand presence
Collaborate closely with internal teams, including sales, product development, and logistics, to ensure marketing strategies align with company objectives
Provide training and support to sales teams to ensure they are equipped with the right marketing tools and materials
Leverage digital portals to channel communication write-ups or articles with targeted distribution partners
Monitor and evaluate the performance of distribution marketing initiatives and campaigns, ensuring impact driven initiatives and plans
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
Minimum of 5 years of experience in B2B marketing, with a strong focus on distribution strategy or channel marketing
Experience in the food or ingredients industry is highly desirable
Strong understanding of market research, digital marketing, and brand management
Track record of successful marketing distribution, channel and/or segment activation & amplification (i.e. programs & campaigns to drive awareness, usage, and trade-up to value-added solutions)
Understanding of CRM, database marketing & social media channels
Successful end-to-end project leadership
Goal-oriented, organized team player
Excellent communication, project management, and interpersonal skills
Ability to work cross-functionally and manage multiple projects simultaneously
Benefits
PTO, Paid Holidays, Flex Days, plus your birthday off
Environment that welcomes workplace flexibility and hybrid environment
An atmosphere where diversity is embraced, and inclusivity is second nature.
Ability to grow personally and professionally within an organization that values development and internal career growth
Be part of our mission in making sustainability the norm through Forever Chocolate with priorities centered around prospering farmers, zero child labor, carbon and forest positive, and creating 100% sustainable ingredients in all of our products.
Company
Barry Callebaut Group
With annual sales of about CHF 14.8 billion in fiscal year 2024/25, the Zurich-based Barry Callebaut Group is the world’s leading solutions provider of high-quality chocolate experiences across the full spectrum of chocolate, cocoa, cacao coatings and non-cocoa alternatives – from sourcing and processing cocoa beans to crafting premium chocolates, fillings and decorations.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$2.91B2025-02-13Post Ipo Debt· $1.83B
2025-01-14Post Ipo Debt· $328.76M
2024-06-10Post Ipo Debt· $753.44M
Leadership Team
Peter Vanneste
Group CFO
C
Ciptadi Sukono
Managing Director for Indonesia
Recent News
Food Business News
2026-01-23
Investing.com
2026-01-22
2026-01-22
Company data provided by crunchbase