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Aligned TG · 1 day ago

AWS Marketing Manager

Triangle Area

Full-time

Hybrid

Mid Level

Aligned TG is seeking a highly motivated Marketing Manager to take ownership of demand generation and AWS-aligned marketing programs. The role involves collaborating with various teams to execute marketing strategies that enhance brand presence and generate qualified leads.

Cloud ManagementCloud SecurityInformation TechnologyOutsourcingTelecommunications

Hiring Manager

Jessica Zemonek

Responsibilities

Build and execute ROI-driven demand generation campaigns that create net-new pipeline for the sales team

Develop and optimize HubSpot nurturing workflows, sales enablement sequences, automated campaigns, and lifecycle journeys

Create content and campaigns that support AWS-aligned GTM plays, including solution accelerators, Marketplace listings, and industry-specific initiatives

Build and manage quarterly campaign calendars that directly support sales team and AWS co-sell motions

Analyze performance metrics, provide actionable insights, and continuously refine strategies to increase conversion and engagement

Collaborate with sales, engineering, and technical SMEs to package and launch productized AWS solutions, including value props, messaging, materials, and campaign assets

Support AWS Marketplace listings, solution storefront updates, and private offer messaging

Ensure all productized collateral (decks, one-pagers, playbooks) is clear, modern, and tightly aligned to buyer pain points and AWS value drivers

Listen closely to AWS marketing best practices, guidance, and playbooks—and turn them into repeatable, scalable workflows ATG can use quarter after quarter

Maintain strong working rhythms with AWS PMMs, ISV marketing teams, and other program managers to ensure alignment on campaigns, events, and messaging

Support AWS co-marketing activities, including joint content, webinars, socials, and demand campaigns

Uphold and evolve brand consistency across all materials—pitch decks, solution briefs, proposal templates, and sales collateral

Create high-quality content including blogs, thought leadership articles, sales collateral, digital ads, and customer stories

Oversee website content accuracy, UX, and SEO in collaboration with external web partners

Manage creative assets, visuals, social media content, and storytelling initiatives that elevate ATG’s market position

Support customer, AWS, and industry events with a focus on pipeline generation, meaningful engagement, and post-event follow-up workflows

Coordinate logistics, promotion, and follow-up processes to maximize ROI and lead capture

Evaluate which conferences and field events are worthy investments for brand visibility and sales alignment

Partner closely with sales leaders, BDRs, delivery teams, and technical architects to deliver campaigns and content that strengthen deal velocity

Collaborate with select ISV partners when needed for co-branded assets or joint solution launches

Qualification

Demand generationAWS marketing alignmentHubSpot proficiencyContent creationBrand managementEvent coordinationAnalytical skillsCross-functional collaboration