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[solidcore] · 1 day ago

Brand Marketing Partnership Coordinator

Arlington, Virginia

Full-time

Onsite

Entry, Mid Level

$60K/yr - $60K/yr

2+ years exp

[solidcore] is a national boutique fitness company seeking a dynamic Partnership Marketing Coordinator to focus on their partnership program and New Studio Openings. This role involves developing and executing marketing plans for new studio launches, coordinating with cross-functional teams, and supporting national partnership strategies to enhance brand awareness and client engagement.

FitnessHealth CarePersonal Development

Responsibilities

Develop and execute comprehensive 90-120 day pre-opening marketing plans for new studio launches, orchestrating integrated campaigns including experiential, partnership activation, PR, and influencer marketing to drive awareness, generate qualified leads, and achieve pre-sale membership targets

Coordinate seamlessly with cross-functional teams including brand marketing, studio operations, field leadership, sales, design, and marketing to ensure flawless execution

Analyze local market trends and consumer insights to inform opening strategies and identify growth opportunities specific to each new location

Partner with field and studio teams to design and implement community-building initiatives such as pop-up events and regional partnerships

Continuously improve opening playbooks with brand marketing best practices and strategic guidance

Implement partnership guidelines and provide direction on local partnerships to ensure brand safety and activation excellence

Partner with the marketing team to track and analyze key performance metrics including membership sales, lead generation, and ROI across all marketing channels, with specific benchmarks for pre-opening success

Support national partnership strategy, collaborating closely with new and existing partners in the development and activation of partnership plans

Lead daily execution of our partnership program, including the Core Collective program, and identify new partnership opportunities that amplify brand awareness and relevancy

Manage communications with existing partners, from activation ideation and planning to billing and contracting

Facilitate and lead communication to the field on partnership activation details, creating an ongoing feedback loop to build best practices

Support the evaluation, guidance, and activation of local partnerships executed at the studio level

Actively contribute to the creation of partnership proposals with a creative approach to co-branded activation opportunities

Qualification

Partnership marketingIntegrated marketing strategiesProject managementExperiential marketingCommunication skillsProblem-solving skillsRelationship-buildingAttention to detail

Required

2-4 years of marketing experience, preferably in experiential, sponsorship, partnership marketing, retail, hospitality, or boutique fitness industries

Proven track record of successful new location launches or market expansion initiatives

Experience working with field teams and building comprehensive local marketing strategies that tell a compelling story and gain buy-in across multiple stakeholders

Strong understanding of integrated marketing strategies and multi-channel campaign execution

Excellent communication, relationship-building, and interpersonal skills with the ability to collaborate effectively across internal teams, external partners, and multiple management levels

Ability to manage multiple projects and priorities through to completion with precise attention to detail, ensuring all deadlines and deliverables are met

Strong problem-solving skills and a positive, solutions-oriented attitude

Ability to travel 10-20% to support openings in various markets