ProSeeds Futbol · 1 week ago
Head of Marketing & PR, Member
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expProseeds Futbol is a leading innovator in futbol footwear and apparel, passionate about revolutionizing the soccer world through sustainable and performance-driven products. They are seeking a Head of Marketing & PR to lead marketing efforts, manage public relations, oversee marketing campaigns, and enhance the brand's online presence in a competitive market.
Retail
Responsibilities
Develop and execute a marketing strategy aimed at building brand recognition for our soccer product line, with a strong emphasis on our 4 Value Propositions, customer engagement and loyalty
Analyze market trends and audience insights to identify opportunities for growth in both domestic and international markets
Lead end-to-end campaigns, including digital, traditional, and experiential marketing, ensuring each initiative aligns with our brand’s vision
Design visually appealing content and marketing assets that highlight the aesthetics and performance of our soccer products, resonating with both professional athletes and casual players based on our our 4 Value Propositions
Collaborate with the design team to ensure brand consistency across all visuals, packaging, and promotional materials
Oversee product photo shoots, digital graphics, and video content creation, delivering impactful visual storytelling that sets our brand apart
Cultivate and manage relationships with sports media, influencers, and brand ambassadors to strengthen our position within the soccer community
Organize events, sponsorships, and collaborations with sports personalities, aiming to increase brand visibility and reputation
Handle press releases, media outreach, and other PR activities to drive positive media coverage and create a strong public image for the brand
Lead the creation, development, and management of the company’s online profiles, including website, social media platforms, and e-commerce channels
Develop a consistent social media strategy that showcases the brand’s values, engages the target audience, and promotes soccer products effectively across platforms (Instagram, TikTok, Facebook, YouTube, and others)
Leverage social media analytics and feedback to refine marketing strategies, tailoring content to different audience segments
Develop and maintain a professional and user-friendly website on ••Wix••, ensuring it aligns with the brand’s visual identity and marketing goals
Regularly update website content to feature new products, campaigns, and brand stories, optimizing for both desktop and mobile viewing
Utilize Wix’s analytics tools to monitor website performance, traffic patterns, and customer behavior, providing data-driven insights to inform marketing strategies and improve user experience
Work closely with the company’s media buyer to plan, schedule, and optimize ad placements across digital, social, and traditional media channels
Coordinate on media buys that maximize reach and engagement for campaigns, ensuring consistent brand messaging across all paid media
Evaluate the effectiveness of media buying strategies and adjust based on performance data to improve return on ad spend (ROAS)
Produce engaging content, from blog posts and social media copy to product descriptions and email newsletters, capturing the technical features and aesthetic appeal of our soccer products
Coordinate with cross-functional teams to develop product-focused narratives that appeal to customers’ needs and aspirations
Qualification
Required
Bachelor's degree in Marketing, Public Relations, Design, or a related field
5+ years of experience in a marketing role, preferably in the sportswear or footwear industry
Strong background in aesthetic design, branding, and visual storytelling, with a portfolio showcasing prior work
Proficiency in design software (Adobe Creative Suite, Canva, or similar) and Wix website development
Demonstrated expertise in digital marketing, social media management, and content creation
Knowledge of web analytics, with experience in analyzing data on Wix or similar platforms
Proven ability to develop and execute PR strategies, including relationship-building with media and influencers
Experience collaborating with media buyers to create effective ad placements
Passion for futbol/soccer, sportswear, and knowledge of current trends in the sports and footwear industry
Benefits
Equity in the company, with future multiple or royalty deal
Future salary and performance-based bonuses
Flexible working hours and remote work options
A passionate and collaborative team environment
Opportunities for professional development and career growth
Employee discounts on Proseeds futbol products
Health benefits
Company
ProSeeds Futbol
About Us: ProSeeds Futbol is a leading innovator in football footwear and apparel.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase