Lifecycle Marketing Specialist jobs in United States
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Zerorez, Inc. ยท 3 days ago

Lifecycle Marketing Specialist

positionAmerican Fork,UT,US
timeFull-time
remoteOnsite
seniorityEntry, Mid Level
date1+ years exp

Zerorez, Inc. is seeking a Lifecycle Marketing Specialist to develop and execute data-driven marketing campaigns that engage, retain, and grow their customer base. This role focuses on optimizing the customer journey through targeted email, SMS, and other retention marketing strategies.

CommercialHome RenovationHome ServicesLaundry and Dry-cleaning

Responsibilities

Execute and optimize email and SMS campaigns, automated journeys, and transactional to drive engagement, retention, and revenue across multiple locations
Implement and analyze A/B tests to improve campaign performance
Partner with internal teams to tailor strategies for local markets, ensuring alignment with brand guidelines and initiatives
Monitor and analyze key metrics (e.g., open rates, click-through rates, conversions, ROI) to identify areas for improvement or testing
Share performance insights with Regional Marketing Managers and Marketing leadership
Manage compliance with CAN-SPAM, GDPR, and TCPA
Stay current with lifecycle marketing trends, tools, and best practices to implement innovative strategies

Qualification

Lifecycle marketingEmail marketingMarketing automation toolsA/B testingAnalytical skillsCopywritingDesign skillsBasic HTMLCAN-SPAM compliance

Required

Proficiency in marketing automation tools as well as CRMs
Knowledge of segmentation strategies, A/B testing, and email deliverability best practices
Demonstrated experience in both copywriting and design, with the ability to independently create and optimize marketing assets, proficiency in Canva is a plus
Strong analytical skills with the ability to interpret data and make data-driven decisions
Ability to manage multiple projects, meet deadlines, and adjust to last-minute needs in a results-driven environment
Knowledge of CAN-SPAM compliance requirements

Preferred

1-3 years of lifecycle and email marketing experience preferred, preferably with experience in B2C
Basic HTML knowledge (preferred)

Company

Zerorez, Inc.

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Founded in 2001, Zerorez is a carpet (tile, rugs, air ducts and upholstery) cleaning franchisor with headquarters in American Fork, Utah, and franchisees and operations throughout North America and the United Kingdom.
dateFounded in 2001
location
Asheville, North Carolina, USA
people-size501-1000 employees
web-link
https://www.zerorez.com/

Funding

Current Stage
Late Stage

Leadership Team

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Peggy Cafarelli
Owner/CEO
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Benjamin Hulme
COO
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Company data provided by crunchbase