Asana · 3 days ago
Pricing & Packaging Director
Asana is a leading platform for human + AI collaboration, and they are seeking a Pricing & Packaging Director to drive their product monetization strategy. This role involves collaborating with various teams to launch and optimize pricing and packaging strategies that align with business objectives and enhance customer experience.
CollaborationEnterprise SoftwareSaaSSoftwareTask Management
Responsibilities
With a focus on 1-2 business lines, drive the launch and optimization of our offerings: packaging, pricing model, price levels, and discount strategy. Ensure it aligns with business objectives and strategies
Maintain an informed perspective on the business by examining operating metrics, customer data, and market trends to spot potential monetization opportunities
Identify opportunities to drive impact in short term (1Q) and long term (1-3 yrs), develop strategies to seize those opportunities, and drive decision making and organizational alignment
Design and execute detailed customer, product, competitor, and financial analyses to support the strategic recommendations
Collaborate cross-functionally (Product, Sales/CS, Finance, Operations) to create pricing and packaging recommendations, and confidently present these findings to the executive team (GMs, c-level, including CEO)
Orchestrate operational plan to implement monetization strategies, partnering closely with IT/Operations, Finance, Sales Enablement, and Deal Desk
Participate in determining pricing KPIs. Track, monitor, and report on the effectiveness of implemented pricing and packaging changes as well as health of the business
Qualification
Required
8+ years of pricing experience in strategy consulting / B2B software, which ideally includes 2+ years in pricing at enterprise-level SaaS companies
Proven experience in building pricing models, tools, and processes to optimize the pricing strategy
Robust analytical skills, including customer/competitor research and financial analysis to help drive data-driven decisions
Understanding of SaaS pricing, self-serve (product-led) and sales-lead go-to-market strategies, and customer buying behaviors (SMB and enterprise customers)
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
Demonstrated ability to cultivate impactful cross-functional relationships and lead diverse teams to achieve business objectives
Familiarity with pricing and packaging research techniques (e.g., Conjoint, Van Westendorp) and proficiency in using survey tools such as Qualtrics
Familiarity with pricing trends in the marketplace, including AI pricing
Benefits
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences
Company
Asana
Asana is a software company that specializes in the fields of work management, productivity, team goals, and project execution.
H1B Sponsorship
Asana has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (81)
2023 (82)
2022 (93)
2021 (51)
2020 (41)
Funding
Current Stage
Public CompanyTotal Funding
$453.2MKey Investors
Silicon Valley BankManhattan Venture Partners (MVP)Generation Investment Management
2020-09-30IPO
2020-08-15Undisclosed
2020-06-08Debt Financing· $200M
Recent News
2026-01-16
2025-12-10
Company data provided by crunchbase