Market Development Specialist jobs in United States
cer-icon
Apply on Employer Site
company-logo

The Western and Southern Life Insurance Company · 17 hours ago

Market Development Specialist

The Western and Southern Life Insurance Company is seeking a Market Development Specialist to drive top-line sales for the W&S Agency Group. This role involves creating and implementing marketing strategies to generate qualified leads through various community events and partnerships.

Insurance

Responsibilities

Develop and execute local marketing and prospecting strategies
Conduct work-site “lunch and learns” to introduce W&S Agency Group products and services
Schedule, invite attendees, and conduct financial seminars
Build local alliances and networks within the community to generate referrals and leads
Participate in and lead event marketing activities
Train and develop MDSs in various marketing activities and processes
Coordinate with Home Office Marketing and Operations to identify target market opportunities
Secure appointments with prospects and clients
Prepare for appointments using established processes
Develop community relationships to strengthen market presence
Leverage technology and CRM to capture all marketing activities

Qualification

Marketing strategiesLead generationCommunity networkingCRM proficiencyEvent marketingState LifeHealth licensesTrainingDevelopmentCommunication skills

Required

State Life and Health licenses are required within 60 days post-hire
Ability to stand or sit for long periods and communicate with the public
Valid Driver's License and acceptable driving record
Extended hours during peak workloads or special projects
Flexible hours, including nights, weekends, and holidays as needed
Local travel up to 80%

Company

The Western and Southern Life Insurance Company

company-logo
Financial products and concepts can be overwhelmingly complex.

Funding

Current Stage
Late Stage

Leadership Team

leader-logo
Jeff Meek
Vice President and Chief Financial Officer - W&S Agency Group
linkedin
Company data provided by crunchbase