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Moroch · 1 day ago

Paid Search Manager

Dallas, TX

Full-time

Hybrid

Mid Level

3+ years exp

Moroch is a company specializing in marketing and advertising services, and they are seeking a Paid Search Manager to oversee the execution of search advertising campaigns for their clients. The role involves managing multiple client accounts, strategizing and optimizing campaigns, and ensuring performance reporting and analysis.

AdvertisingMarketingPublic Relations

Responsibilities

Manages Paid Search media for clients across entertainment, lead generation, services, QSR, and retail verticals

Responsible for executing strategy on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid management

Set up campaigns to include tracking for performance against targets and making optimizations consistently

Pulling data, performing analysis and preparing weekly reports for clients

Supports day-to-day communication with team, vendors and clients

When applicable, is responsible for feed management, cleansing and optimizations for Google Shopping

Recommends testing strategies and optimizations to improve campaign performance

Troubleshoots issues

Develops relationships with clients and vendors by listening to the client’s goals and providing strategy and results that deliver on those goals

Develops relationships with Google and Bing representatives

Works daily in platforms such as Google Ads, Bing Ads, Search Ads 360, etc

Works as a part of a larger media team; participates in team meetings and brainstorms

Qualification

SEM/PPC campaign managementGoogle AdsBing AdsGoogle AnalyticsMicrosoft ExcelAnalytical skillsCommunication skillsTeam player attitudeSelf-motivated

Required

3+ years related work experience with managing SEM/PPC campaigns on Google and Bing

Bachelor's Degree or equivalent work experience

Strong analytical skills with proficiency in Microsoft Excel

Experience with Google Ads, Bing Ads, Google Analytics, SearchAds360, DoubleClick Manager, Kenshoo, Marin, etc

Preferred

Experience with retail or service SEM accounts, agency experience

Experience working across Performance Max, Demand Gen, and App campaigns

This position is preferred to be local in the Dallas, TX area, but we are open to considering remote employees. Local and remote employees will be expected to travel for internal or client meetings up to 15% of the time