Zenith ยท 16 hours ago
VP, Strategy
Burbank, CA
Full-time
Onsite
Director/Executive
$205K/yr - $210K/yrZenith is seeking an exceptional Vice President of Strategy to define and drive the agency's vision for integrated media, content, and partnership execution. This role involves bridging media planning and creative strategy while managing high-profile client relationships and overseeing major activations.
AdvertisingMarketing
Responsibilities
Develop and champion a forward-thinking media strategy that integrates paid, owned, and earned channels, ensuring all campaigns are optimized for platform, audience, and campaign objectives
Serve as the primary strategic voice for large-scale, tentpole campaigns, working directly with CMOs and C-Suite clients to define the content ecosystem and partnership roadmap
Lead the creation of innovative, first-to-market media opportunities by identifying trends in media consumption, emerging platforms, and content formats
Cultivate Strategic Relationships: Maintain and grow relationships with major media vendors, publishers (e.g., Google, Meta, Amazon, major broadcast networks, streaming platforms), and content creators to secure advantageous terms, exclusive inventory, and co-creation opportunities
Act as a client ambassador, positioning the client as a preferred and innovative partner within the media ecosystem
Bridge Media and Creative: Establish seamless working processes between the media strategy, creative, sports/entertainment partnerships, and public relations teams. Ensure creative teams are involved early in the media planning cycle and that media teams provide platform-specific context for optimal creative development
Oversee Major Activations: Direct the media and content strategy and execution for high-profile client events and major campaign launches
Manage the cross-functional teams required to execute complex live media and content integrations, ensuring flawless delivery and rapid response capability
Identify, vet, and secure exclusive sponsorship and content integration opportunities within major cultural moments that align with client brand values
Mentor and manage a team, fostering a culture of innovation, accountability, and partnership excellence
Qualification
Required
Proven history of cultivating deep, strategic vendor relationships
Experience executing at the highest levels of global and high-profile events
Ability to develop and champion a forward-thinking media strategy that integrates paid, owned, and earned channels
Experience serving as the primary strategic voice for large-scale, tentpole campaigns
Ability to lead the creation of innovative, first-to-market media opportunities
Experience maintaining and growing relationships with major media vendors, publishers, and content creators
Ability to act as a client ambassador within the media ecosystem
Experience establishing seamless working processes between media strategy, creative, sports/entertainment partnerships, and public relations teams
Experience overseeing media and content strategy and execution for high-profile client events and major campaign launches
Ability to manage cross-functional teams for complex live media and content integrations
Experience identifying, vetting, and securing exclusive sponsorship and content integration opportunities
Experience mentoring and managing a team
Company
Zenith
Zenith is an ROI agency that offers performance marketing, brand content, and strategic marketing effectiveness consultancy services.
Founded in 1988
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2010-08-13Acquired
Leadership Team
L
Lauren Hanrahan
CEO
Recent News
The Premium Times
2024-10-26
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2024-10-25
2024-06-03
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