Reef · 1 month ago
Marketing Director, Communications and Events
Park City,UT,US
Full-time
Onsite
Director/Executive
$140K/yr - $175K/yr
7+ years expReef Capital is a Utah-based investment and development firm involved in prominent development transactions. The Marketing Director, Communications & Events will lead the communications strategy, manage stakeholder messaging, and oversee event programs for Deer Valley East Village, ensuring alignment with the destination brand.
Asset ManagementProperty DevelopmentProperty ManagementReal Estate Investment
Responsibilities
Develop and execute comprehensive communication strategies supporting construction milestones, destination development, real estate launches, and partner updates
Ensure consistency of messaging across all internal and external communications, partner groups, media channels, and real estate touchpoints, maintaining one unified voice for Deer Valley East Village
Ensure that all messaging complies with the Deer Valley® trademark license agreement and is aligned with the DVEV destination brand guidelines
Produce partner newsletters, HOA communications, internal updates, executive messaging, and project briefings
Coordinate messaging alignment across Deer Valley Resort, Extell, Reef, hospitality partners, brokerages, and municipal entities
Lead local and national earned media efforts across luxury real estate, lifestyle, travel, outdoor recreation, and business press
Develop press releases, media advisories, story pitches, and narrative frameworks that elevate DVEV's profile
Manage press visits, interviews, construction tours, and strategic media engagement opportunities
Collaborate with Reef corporate communications and Extell's PR agency to ensure unified messaging and coordinated outreach
Build and maintain strong working relationships with Deer Valley Resort, HOAs, regional brokerages, hospitality partners, MIDA, Wasatch County, Heber tourism, and other stakeholders
Facilitate clear, timely communication among partners to maintain alignment on milestones, messaging, and brand guidelines
Ensure individual property brands are represented appropriately within DVEV marketing communications
Collaborate with the Reef Enterprises marketing team to leverage their technical expertise and centralized support to ensure aligned communications, message cohesion, and coordinated stakeholder engagement across the broader Reef portfolio
Plan and execute all broker events, potential-buyer activations, VIP previews, and real estate milestone events
Support real estate launches and partner openings
Develop run-of-show documents, guest flows, staging plans, schedules, and event creative materials
Lead onsite execution for events that enhance the sales experience and reinforce the village narrative
Develop messaging for real estate collateral, milestone eblasts, newsletters, announcements, and project updates
Partner with brokerages to align narrative frameworks across all prospect touchpoints
Support creation of curated sales experiences and tours that highlight DVEV's differentiators
Support VP in developing a year-round village programming calendar designed to enhance guest experience and strengthen the village's sense of place
Develop communications, messaging, and partner coordination tied to seasonal activations, community events, and experiential programming
Serve as the internal project management lead for the DVEV marketing team, complementing corporate PM support
Maintain marketing calendars, workflows, approval processes, asset routing, and cross-functional coordination
Track deadlines, deliverables, vendor management, and budget alignment across communications and events initiatives
Support measurement and reporting of KPIs related to communications, events, and stakeholder engagement
Qualification
Required
Bachelor's degree in Communications, Public Relations, Marketing, Business, or related field
Minimum of 7-10 years of experience in communications, PR, stakeholder relations, or event management within luxury real estate, hospitality, or resort environments
Strong writing, editing, and messaging development skills with demonstrated ability to tailor communications to sophisticated audiences
Proven experience managing events, activations, or real estate-related programming for high-net-worth audiences
Experience collaborating with multiple stakeholders and navigating complex partner environments
Excellent organizational and project management skills with the ability to manage multiple initiatives simultaneously
Strong interpersonal and relationship-building capabilities
Benefits
401(k) Plan with Company Match
Generous Health Plan with HSA Match
Flexible Paid Time Off
Cell Phone Service Allowance
Discounts at Company-owned Resorts and Golf Courses
Company
Reef
Reef Capital Partners is a privately held firm creating lasting value through real estate, investment, and lifestyle experiences.
51-200 employees
H1B Sponsorship
Reef has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2023 (3)
2022 (17)
2021 (34)
2020 (2)
Funding
Current Stage
Growth StageLeadership Team
J
Jared Lucero
President and CEO
Recent News
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