Confidential · 1 day ago
VP of Editorial Strategy
Confidential is a leading American company with a century-long legacy of trust, service, and innovation. They are seeking a VP of Editorial Strategy to build and lead an innovative content strategy that delivers compelling storytelling across various channels, enhancing the company's reputation and engagement with customers and agents.
Marketing & Advertising
Responsibilities
Architect and execute an integrated content strategy aligned with business priorities and brand values
Lead editorial planning across platforms—web, social, email, video, audio, internal channels, and agent communications—to ensure consistency and resonance
Build and lead a cross-functional newsroom team including writers, editors, producers, designers, and analysts
Establish real-time workflows, governance, and editorial standards to support 'always-on' storytelling
Define KPIs measuring reach, engagement, sentiment, and business impact; use data and audience insights to optimize content formats and distribution
Champion innovation in formats such as video, podcasts, and interactive tools, testing emerging platforms and technologies
Partner with Marketing, Agency, Corporate Responsibility, Legal, and others to amplify and target messages to key stakeholder groups
Develop content strategies and toolkits empowering agents to share localized, brand-aligned stories in their communities
Qualification
Required
20+ years of journalism or corporate communications leadership experience, preferably in regulated or multi-market environments
Proven success building and scaling editorial teams and omni-channel content ecosystems
Deep expertise in narrative strategy, editorial judgment, and performance-driven storytelling
Exceptional writing, editing, and creative direction skills
Strong operational acumen with fluency in content analytics, SEO, and digital platforms
Demonstrated ability to leverage new technologies to reach key audiences
Collaborative leadership style with the ability to influence across functions and organizational levels
Benefits
Join a purpose-driven company recognized for its commitment to customer service, community engagement, and innovation.
Influence communications that shape business strategy, reputation, and societal impact.
Empower a nationwide network of agents who serve as trusted messengers in their communities.
Be part of a stable yet forward-thinking organization with a bold vision for the future.