Mesquite Entertainment · 1 week ago
Database Marketing Manager
Mesquite, NV
Full-time
Onsite
Mid LevelMesquite Entertainment is seeking a Database Marketing Manager responsible for the preparation, design, execution, and analysis of marketing initiatives. This role involves managing marketing efforts, analyzing data, and ensuring the integrity of the customer database to optimize insights for decision-making.
Gambling & Casinos
Responsibilities
Manage the planning, development, production, and targeting for all mass and direct marketing efforts
Use SQL and databases in analyzing various data sources to develop queries and procedures for extracting and communicating required information
Develop and maintain ad-hoc analyses, create dashboards and reporting tools to track key performance indicators (KPIs) and provide actionable insights to stakeholders, highlighting key findings on a recurring schedule
Support our marketing initiatives through data-driven strategies, helping to enhance customer engagement, optimize marketing campaigns, and boost overall performance
Review and interpret results from marketing initiatives and evaluate performance of mass hotel and direct marketing efforts and recommend improvements; oversees promotional pro forma and post analysis efforts, host coding, and other key parts of the marketing analytics infrastructure
Manage and maintain the integrity of the customer database, ensuring accurate segmentation and targeting for marketing efforts
Other job-related duties as assigned and instructed by management
Qualification
Required
Minimum age requirement: 21 years old
License/Certification: State of Nevada Gaming Permit
Strong background in data management and analytics
Experience in the gaming or hospitality industry
Proficiency in data analysis tools; Excel, SQL, Power BI, etc
Company
Mesquite Entertainment
Just an easy, one-hour drive from Vegas is a hotbed of adventure and relaxation.
1001-5000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase