Handi Products · 5 days ago
Market Development Manager
Handi Ramp is a company focused on helping people live better lives through safety and accessibility solutions. They are seeking a Market Development Manager to uncover new market opportunities and expand their national reach through data analysis, strategic relationship-building, and outreach efforts.
E-CommerceIndustrialManufacturing
Responsibilities
Develop and execute market expansion strategies by researching new customer segments, industries, and geographies with growth potential
Analyze historical customer and sales data to uncover buying patterns, repeat-purchase trends, and new revenue streams
Build and manage a market development plan for each target segment, defining key prospects, decision-makers, and outreach methods
Identify and engage potential customers through outbound lead development, including LinkedIn outreach, industry research, AI-assisted prospecting, and direct introduction strategies
Collaborate with marketing and sales to ensure seamless lead handoffs and track results through measurable KPIs
Identify and engage strategic accounts that align with company growth goals, mapping key decision-makers and creating tailored introductions
Use technology and AI tools to streamline research, track engagement, and continuously improve targeting and outreach efforts
Qualification
Required
Experience in business development, market development, sales enablement, or strategic outbound lead generation (B2B preferred)
Strong analytical skills and comfort working with customer or sales data to identify trends and opportunities
Excellent communication, networking, and relationship-building abilities
Familiarity with LinkedIn, CRM systems, and lead generation tools; experience with outbound prospecting is highly valued
Initiative and curiosity, with the ability to explore new markets with minimal structure
Willingness to learn and apply AI tools to uncover new opportunities
Business development: 2 years (Required)
English (Required)
Ability to Commute: Kenosha, WI 53144 (Required)
Willingness to travel: 25% (Required)
Preferred
Bachelor's (Preferred)
Local candidates strongly preferred due to on-site collaboration with leadership
Benefits
401(k)
401(k) matching
Dental insurance
Disability insurance
Employee assistance program
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance