Klaviyo · 4 hours ago
Web Growth Lead
Boston, MA
Full-time
Onsite
Senior Level, Lead/Staff
$112K/yr - $168K/yr
8+ years expKlaviyo is a company that empowers creators to own their destiny by making first-party data accessible and actionable. They are seeking a Web Growth Lead to drive measurable growth across all Klaviyo.com surfaces, leading conversion rate optimization strategies and collaborating cross-functionally to enhance the website experience.
AdvertisingAnalyticsE-CommerceMarketing AutomationSoftware
Responsibilities
Build and scale our Qualified growth strategy: You’ll own the Qualified program’s strategic direction and roadmap, developing it into a reliable and efficient conversion engine that drives top-of-funnel impact
Own the UX and experimentation roadmap for foundational web journeys: You will lead testing and optimization for core experiences—Sign-Up, Demo, Product Pages, Pricing—ensuring they are intuitive, performant, and conversion-focused
Optimize user journeys across key acquisition channels: You will improve how users from paid, organic search, referral, and other channels move through the site, identifying friction points and designing experiments to drive lift
Lead cross-functional CRO initiatives: Partnering with the broader Web team, you’ll manage a comprehensive, always-on CRO roadmap that aligns insights, experimentation, and strategic priorities across teams
Serve as the technical owner for Optimizely and testing operations: You’ll guide test setup, QA, launch, analysis, and platform governance, ensuring experimentation velocity and accuracy
Translate data into meaningful action: By synthesizing funnel data, behavioral analytics, and experimentation insights, you will drive strategic decisions and identify the highest-impact opportunities for growth
Foster alignment across teams: You’ll collaborate with PMM, Creative, Amplify, SEO, International, Marketing Analytics, and Marketing Ops to ensure a cohesive and optimized experience across all Klaviyo.com surfaces
Qualification
Required
8+ years of product management experience, including 3+ years in growth or web product
Proven success driving measurable top-of-funnel growth & conversion optimization for B2B SaaS or e-Commerce companies via personalization & experimentation
Hands-on experience implementing AI-powered features in digital products
Strong background in web analytics, experimentation, and funnel analysis
Proficiency with analytics tools (Google Analytics, Tableau), A/B testing platforms, Product demo platforms, and CMS
Understanding of SEO, Paid Search Optimization, marketing automation, and lead management platforms
Ability to define product roadmaps, write detailed requirements, and deliver with agile teams
Strong analytical mindset, experience in growth hacking via experimentation and PLG
Excellent communication skills, ability to influence both technical and executive stakeholders
Experience scaling global websites across multiple languages and markets
Knowledge of B2B SaaS or e-Commerce product growth models
Benefits
Participation in the company’s annual cash bonus plan
Variable compensation (OTE) for sales and customer success roles
Equity
Sign-on payments
A comprehensive range of health, welfare, and wellbeing benefits based on eligibility
Company
Klaviyo
Klaviyo is an automation and email platform designed to help grow businesses.
1001-5000 employees
H1B Sponsorship
Klaviyo has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (47)
2024 (29)
2023 (24)
2022 (27)
2021 (21)
2020 (8)
Funding
Current Stage
Public CompanyTotal Funding
$1.35BKey Investors
ShopifySands Capital VenturesAccel
2025-08-13Post Ipo Secondary· $195.06M
2025-05-14Post Ipo Secondary· $372.95M
2023-09-20IPO
Leadership Team
Andrew Bialecki
CEO
Ed Hallen
Co-Founder, Chief Strategy Officer, Board Member
Recent News
Investing.com
2026-01-03
2025-12-17
Company data provided by crunchbase