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Cella · 11 hours ago

Digital Merchandising Channel Associate

New York, NY

Contract

Hybrid

Entry Level

$23/hr - $27/hr

2+ years exp

Cella is seeking a Digital Channel Associate to manage the digital activation and e-Retail presence for their Home brand portfolio in North America. The role involves collaborating with marketing peers to optimize digital assets and campaigns across various platforms, ensuring consistency and driving insights to enhance online sales.

Content MarketingDigital MarketingInformation Technology

Growth Opportunities

Hiring Manager

Melissa Nenna

Responsibilities

Responsible for the digital activation strategy across Instacart, Walmart, and other e-Retailers, including display and search spend allocation, targeting, creative strategy, and integration with national campaigns

Set benchmarks, monitor performance, and generate insights to optimize digital programs

Support execution of digital strategies, coordinating with agencies and internal teams to ensure campaigns are on brand and meet performance objectives

Partner with the Marketing Home, Brand, and eCommerce teams to ensure digital activations are aligned with overall brand and portfolio strategies

Ensure content assets (product descriptions, images, and related materials) are updated and consistent across all digital platforms, including D2C, Amazon, and e-Retailers

Monitor and align pricing and promotional activities across channels (Amazon, D2C, e-Retail, etc.) to ensure consistency and adherence to brand guidelines

Track category trends, competitive activity, and consumer behaviour to provide insights that support portfolio development and digital strategy

Assist in broader portfolio strategy projects

Oversee POs, budget administration, vendor setup, and invoice management to support the Home Marketing team's operational and financial needs

Qualification

Digital marketing experienceSponsored searchDigital merchandisingInstacartProject managementAnalytical skillsCross-functional collaborationCommunication skills

Required

Bachelor's degree in Marketing, Business, Communications, or a related field

2 years of digital marketing experience in CPG or retail, with sponsored search and PDP experience. This includes retail e.g. Walmart connect, Target roundel, Albersons media agency, Krogers 84.51, Instacart etc

CPG on Trade Activation side with digital experience - Sponsored search, digital shelf, campaign, tracking KPIs

Familiarity with InstaCart and performance tools (Flywheel, Nielsen, Numerator)

Knowledge of digital merchandising and online shopper behavior

Hands-on, proactive, able to work cross-functionally with brand and e-commerce teams, and skilled at internal coordination

Strong project management, analytical, and cross-functional collaboration skills