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Sharp Services · 3 days ago

Marketing Manager

Bethlehem, PA

Full-time

Hybrid

Mid Level

3+ years exp

Sharp Services is a company focused on clinical services, and they are seeking a Marketing Manager to lead the development and execution of integrated marketing plans. The role involves driving lead generation and brand awareness while ensuring alignment with the company's marketing and business development goals.

Health CareLife Science

Responsibilities

Contribute to development of marketing strategy, positioning and value proposition of the clinical business

Develop and execute integrated marketing campaigns to deliver agreed sales & marketing goals in support of VP of Clinical BD in conjunction with broader marketing team

Identify and assess appropriate marketing channels for Clinical service verticals to reach agreed target markets

Identify and manage attendance at industry events & tradeshows with associated supporting logistics, promotion and communications

Guide research and analysis of market and competitor landscape

Establish metrics and dashboards, distributing this information via regular reporting to all key stakeholders on a monthly or as needed basis

Collaborate with business SMEs to create targeted content to attract new leads through social media, blog posts, and webinars, in alignment with agreed marketing strategy

Support the design and development of corporate presentations for BD purposes

Contribute to the updating of website pages to optimize lead generation and conversions

Manage email marketing campaigns as part integrated outreach campaigns

Other duties as assigned

Achieve expected performance measures

Participate as a team member, support the company mission and vision, and contribute to the pursuit of the company's goals

Adhere to set safety standards

Comply with cGMP guidelines

Other duties as assigned

Qualification

Marketing strategy developmentIntegrated marketing campaignsDigital marketing analyticsGraphic design proficiencyEmail marketing platformsWebsite CMS experienceMicrosoft Office proficiencyNetworking skillsCommunication skillsCreative problem solving

Required

Bachelors' Degree or equivalent in marketing, communications or marketing-related discipline

At least three (3) years in a marketing/sales environment

Comprehensive understanding of marketing concepts and principles

Proficiency in Microsoft Office Products, including Word, MS Project, Excel and PowerPoint

Ability to learn new software tools quickly and efficiently

Creative ability with some graphic design proficiency and experience, including Canva, Adobe suite or equivalent. Video editing a plus

Some experience with website CMS, such as WordPress

Some experience with email marketing platforms such as MailChimp

Excellent understanding of the principles of SEM (paid and organic SEO) and digital analytical tools such as GA

Has the ability to work independently, handle multiple tasks simultaneously and meet critical timelines

Has excellent oral and written communication skills

Strong networking skills with an ability to build trust with internal and external stakeholders

Strong ability to read, write and comprehend the English language, read and interpret legal and technical documents, and write routine correspondence

Ability to communicate effectively with employees at all levels of the company

Good interpersonal skills

Ability to think creatively, solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists

Ability to interpret client requirements and translate them into technical/scientific deliverables

Must be able to review data and documentation (i.e. batch records, production metrics) and summarize for clients in a digestible way

Ability to anticipate and resolve client concerns (i.e. timelines, scope changes, deviations) while balancing expectations with regulatory, operational and technical realities

Navigate competing priorities between internal stakeholders and client demands

The employee must occasionally lift and/or move up to fifty pounds

Must be willing to travel up to 10% (domestic) to other Sharp locations and/or client or vendor locations as needed

Must be able to assess, navigate, and exchange accurate information to arrive at and depart from various locations to conduct business

Ability to uphold the stress of traveling

As a member of Sharp's Marketing, this role must have an on-site presence, averaging at least two (2) days on site on a weekly basis