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American Diabetes Association · 1 day ago

Senior Manager, Donor Data & Insights

United States

Full-time

Remote

Mid, Senior Level

$68K/yr - $73K/yr

5+ years exp

The American Diabetes Association (ADA) is seeking a Senior Manager, Donor Data & Insights to drive growth in donor data maturity and champion insight-driven decision-making. This role involves managing donor data, collaborating with technology teams, and providing data insights to optimize fundraising campaigns.

Health Care

Responsibilities

Build and maintain a deep understanding of donor onboarding and operational data, the various sources and systems, and the data’s relationship to marketing campaigns and channels

Collaborate with IT&S and CRM consulting teams to manage donor data integration, transition, and validations from Blackbaud to Nonprofit Cloud Salesforce CRM. Identify efficiency and automations in acquisition, ingestion, processing and querying data for marketing needs

Manage direct response campaign creation, source coding, and alignment of donor data in CRM systems

Regularly collaborate with stakeholders to identify, validate, and activate target customer segments for use in marketing engagement engine

Champion the team’s adoption of donor science and propensity models in support of fundraising growth and retention across marketing channels

Manage donation processes and system automations for recurring, acknowledgement, and premium campaigns while consulting with directors for development and/or expansion of campaigns

Manage relationships with external partner teams (acquisition, co-op, and segmentation support) and data delivery for validation and implementation of campaign data

Manage reporting and data insights related to donor health of the file, including acquisition, retention, and revenue by channel, subchannel, and donor types

Develop and maintain performance dashboarding, recurring campaign performance reporting, and pipeline progression in donor stewardship and loyalty

Analyze and recommend solutions to fill gaps in data collection allowing the team to advance donor data maturity. Working closely with VP, internal colleagues, and strategic partners to create and socialize data insights and recommendations in support of team growth goals

Keep the Direct Response team informed and abreast of trends and best practices in marketing data analytics and data management

Contribute to larger analytics initiatives in support of the organization analytics strategy, including marketing attribution modeling, AI, and CRM transition

Support a growing culture of innovation and increase the adoption and use of data to inform decision-making and prioritization of marketing efforts

Proactively partner with Direct Response directors, marketing managers, and other stakeholders to identify campaign needs, campaign and project goals and deliver ongoing actionable insights and recommendations for optimization

Lead and/or collaborate on other projects, as required, to map and reimagine data discovery and insights

Qualification

Blackbaud CRMSalesforce Nonprofit CloudDigital campaign analyticsData analysis toolsGoogle Marketing PlatformData privacy regulationsNon-profit experienceData storytellingProblem-solvingInterpersonal skillsCommunication skillsTime management

Required

Bachelor's degree required

5+ years of progressive experience in digital campaign analytics, direct mail reporting, and data management required

Advanced knowledge of Blackbaud and Salesforce Nonprofit Cloud CRM required

Experience with Google Marketing Platform (GA4, Google Tag Manager, etc.) and media tracking and reporting methodologies

Must have demonstrated track record of analysis; creating performance reporting, using data to inform business decisions, and operationalizing insights using data analysis and visualization tools like advanced Excel, Looker Studio, Tableau, Power BI, etc

Familiarity with data privacy regulations and requirements (i.e. GDPR, CCPA, etc.) and basic data security and handling practices

Advanced Microsoft Suite product knowledge (e.g., Powerpoint, Excel, Outlook)

Preferred

Master's degree in data science, information systems, business or business analytics, engineering, statistics, or related quantitative field preferred

Non-profit, member association, fundraising, development or related industry experience preferred

Benefits

A culture of recognition including new hire welcome announcements, service anniversary awards, referral bonuses, monthly All Employee Assembly, appreciation awards

Generous Paid Time Off, including holidays, vacation days, personal days and sick days

Comprehensive benefits package including medical, dental, vision, Flexible Spending Accounts (FSA), disability & life insurance, pet insurance and retirement savings

Guided by our mission, we provide top tier diabetes supply coverage through our medical benefits program

A company focus on offering mental health programs and work/life balance with most of our employees working remote