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CTG · 1 day ago

Sales Content Writer

United States

Contract

Remote

Entry, Mid Level

CTG is a company seeking a Sales Content Writer for a technical client based out of Raleigh, NC. The role involves developing content that supports sales motions and equips sellers to engage customers, focusing on seller-facing enablement content and some customer-facing content aligned to the customer decision journey.

ConsultingInformation TechnologySoftware

Hiring Manager

Jamie Robinson

Responsibilities

Develop sales enablement content aligned to key sales motions, including pitch decks, one-pagers, solution overviews, FAQs, and talk tracks, sales kit

Partner closely with product marketing, and Enablement teams to identify content needs and gaps across the funnel

Translate complex solutions and industry insights into clear, actionable messaging for sellers

Create supporting customer-facing content (e.g. case studies, whitepapers, thought leadership, infographic) that reinforces sales narratives

Analyze content usage and performance, incorporating seller feedback and data insights to optimize impact

Conduct market and competitive analysis to support differentiation and sales effectiveness

Manage content budgets and agency workflows to ensure timely delivery

Create high-impact content that fuels demand generation and lead nurturing, including short-form and long-form content delivered across multiple modalities

Regularly analyze content performance and adjust strategies based on data insights to maximize impact

Conduct market research and competitive analysis to identify content opportunities and trends within the technology industry. Stay on top of the latest industry trends and competitive intel

Create and manage a content calendar that includes blog posts, articles, whitepapers, case studies, social media content, email campaigns, and more

Effectively manage a content budget, and agency workflows to deliver content creation

Qualification

Sales enablement contentContent strategyMarket analysisContent performance analysisTechnical writingProject managementCollaboration

Required