The Rashi School · 6 days ago
Director of Marketing and Communications
Dedham, MA
Full-time
Onsite
Lead/Staff, Director/Executive
$85K/yr - $110K/yr
5+ years expThe Rashi School is Greater Boston’s Reform Jewish independent school for Grades PK-8, located in Dedham, MA. They are seeking a Director of Marketing and Communications to lead strategy and execution for all marketing and communications efforts, ensuring alignment with the school's mission and values while enhancing visibility and engagement within the community.
Primary/Secondary Education
Responsibilities
Partner closely with the Head of School, Director of Advancement and Director of Enrollment to develop and execute integrated marketing and communications strategies that position The Rashi School as a leading Jewish independent school in the Greater Boston area
Establish an annual marketing strategy and messaging framework that brings clarity, consistency, and cohesion to Rashi’s value proposition, educational philosophy, and differentiators
Apply a go-to-market mindset to enrollment, retention, and community initiatives by identifying priority audiences, effective channels, and compelling stories that resonate with prospective and current families
Ensure that marketing and communications efforts reflect Rashi’s mission, Jewish values, and commitment to academic excellence, character development, and community
Lead all digital marketing efforts, including SEO, paid search, paid social, retargeting, email marketing, and integrated multi-channel campaigns in support of admissions, advancement, and community engagement goals
Use data and insights from social media platforms, Google Analytics, Meta Business Suite, CRM data, and UTM tracking to measure performance, optimize campaigns, and inform strategic decisions
Stay current with evolving digital trends, emerging technologies, and family search behaviors related to independent school selection; recommend tools and strategies that strengthen Rashi’s reach, visibility, and competitiveness
Oversee a cohesive brand identity, messaging, and visual standards across all platforms, ensuring alignment with institutional priorities and consistency across touchpoints
Oversee, with the manager, the creation of high-quality content—including photography, videography, written storytelling, and design—that supports enrollment, fundraising, alumni engagement, and internal communications
Serve as the guardian of Rashi’s institutional voice and style, ensuring accuracy, clarity, warmth, and professionalism in all communications
Ghostwrite speeches, letters, and communications for senior administrators as needed
Oversee management and strategic development of all digital platforms, including The Rashi School website and social media channels (Instagram, Facebook, LinkedIn)
Develop platform-specific content strategies that align with audience behavior, enrollment goals, and community engagement objectives
Lead major school publications, including the website, newsletters, enrollment and advancement materials, and video projects
Manage relationships with external vendors—digital marketing agencies, designers, web developers, videographers, and photographers—ensuring high-quality output and strong return on investment
Serve on the school’s crisis management team, leading communications execution during urgent, sensitive, or time-critical situations
Serve as a strategic partner to the Enrollment Management Office to support enrollment growth, retention, and market visibility
Collaborate with the Advancement Office to develop integrated communications for fundraising campaigns, donor stewardship, alumni relations, and community engagement
Build strong relationships across the school to inform authentic storytelling and strategic planning
Act as a trusted advisor to school leaders, helping translate institutional priorities into compelling communications
Attend and assist with school-wide events as needed
Lead, mentor, and supervise the communications manager
Foster a collaborative, service-oriented departmental culture rooted in professionalism, positivity, and continuous improvement
Manage the marketing and communications budget, ensuring thoughtful prioritization and effective use of resources
Qualification
Required
Bachelor's degree in marketing, communications, journalism, digital media, or a related field
Five or more years of senior-level marketing, communications or relevant experience and team leadership
Demonstrated success developing and executing strategic messaging frameworks, marketing plans, and cross-functional initiatives
Strong hands-on experience with digital marketing, SEO, content strategy, analytics platforms, and campaign optimization
Exceptional writing, editing, storytelling, and presentation skills
Strong project management skills with the ability to adapt and reprioritize in a dynamic school environment
Excellent organizational skills and the ability to balance multiple projects with competing priorities
High degree of integrity, confidentiality, and dedication to The Rashi School's mission
Ability to work both independently and collaboratively as part of a team
Flexibility and ability to manage evening and weekend work as needed
Preferred
Experience in an independent school, Jewish organization, or mission-driven nonprofit
Company
The Rashi School
The Rashi School is a K-8 Reform Jewish Independent School in Dedham, Massachusetts.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase