Sazerac Company · 1 week ago
Senior Associate Manager Brand Manager - BuzzBallz
US-KY-Louisville
Full-time
Hybrid
Mid, Senior Level
$104K/yr - $156K/yr
4+ years expSazerac Company is an independent, American family-owned company with a rich history in producing award-winning spirits. The Senior Associate Brand Manager for BuzzBallz will be responsible for delivering key initiatives, including business analysis, social strategy, and innovation planning, while collaborating cross-functionally to achieve brand goals.
Food and BeverageWine And Spirits
Responsibilities
Lead monthly U.S. brand scorecarding, synthesizing performance, marketplace dynamics, and key initiatives into clear, executive-ready reporting that distills complex data into decisive insights
Own the end-to-end brand reporting narrative, connecting what happened, why it happened, and what to do next—ensuring insights translate into actionable recommendations for brand, sales, and commercial teams
Triangulate data across Power BI, Nielsen, iDig, and Cognos to deliver a single, consistent view of brand performance, identifying trends, risks, and growth opportunities
Conduct deep-dive analyses into consumer behaviors, attitudes, and purchase drivers using Mintel and Numerator to inform brand strategy, innovation pipelines, and go-to-market programming
Act as a thought partner to cross-functional teams, elevating data from reporting to insight-driven decision-making with consistency in data interpretation
Partner closely with the U.S. Brand Manager to shape and deliver brand strategy across U.S. programming, sales initiatives, creative direction, innovation planning, and commercial priorities
Support the development of route-to-market strategy, programming platforms, and creative assets that drive in-market impact and customer engagement
Collaborate cross-functionally with Sales, Commercial, Insights, Innovation, and Operations teams to deliver annual growth targets and performance goals
Lead U.S. brand strategy and direction across the last-mile consumer journey, shaping how BuzzBallz shows up on key delivery and e-commerce platforms including Instacart and DoorDash
Establish best-in-class digital shelf standards, ensuring brand-relevant presence through optimized imagery, copy, navigation, and assortment visibility
Translate consumer behavior and platform performance insights into actionable improvements across search, browse, and purchase moments
Qualification
Required
Strong planning and organizational skills
Willingness to travel
Bachelor's Degree
Strong computer skills and high comfort using technology and systems
Ability to quickly learn new systems/processes
Ability to communicate with all levels of an org
Excellent oral & written communication skills
Ability to manage multiple projects at one time
Ability to handle multiple tasks at one time
4 years implementation or project management experience
1 year experience in a fast paced environment
Experience leading creative development, integrated campaigns, and product launches
A valid driver's license
Ability to work remote
Ability to pay attention to detail
Preferred
Undergraduate degree in Business, Marketing or Communications
Experience in Alcohol Beverage Industry or CPG overall
Budgeting, planning and/or financial analysis experience
1 year experience managing an Advertising Agency
4+ years in brand management, global marketing, or innovation (big CPG preferred)
Track record of follow-through and delivering committed results
Experience and expertise with business reporting
Ability to learn quickly, operate efficiently, and prioritize effectively within a fast-moving environment
Company
Sazerac Company
The Sazerac Company is a privately held alcoholic beverages company.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Jake Wenz
President & CEO
Michael Metzger
Global CIO
Recent News
2025-11-10
New Orleans CityBusiness
2025-11-04
Company data provided by crunchbase