Otterbein SeniorLife · 2 days ago
Assistant Vice President of Marketing & Communications
Lebanon, Ohio
Full-time
Onsite
Director/Executive
10+ years expOtterbein is a non-profit health and human service organization dedicated to enriching individual life journeys. The Assistant Vice President of Marketing & Communications is responsible for leading strategic marketing and communications initiatives for healthcare services, driving census growth, and enhancing brand awareness.
Assisted LivingElder CareHealth CareHospitalNon ProfitNursing and Residential CareRehabilitationSocial Assistance
Responsibilities
Develop and implement comprehensive marketing strategies to increase patient and maintain census and optimize occupancy across all locations
Oversee market research, competitor analysis, and referral data to identify trends and opportunities for growth
Establish and maintain high-level partnerships with hospitals C-Level partners, physician groups, case managers, and senior care organizations, and other community agencies
Collaborate with Administrators/Executive Directors and admissions teams to align marketing strategies with location and organizational goals
Ensure digital and traditional marketing efforts are aligned with brand positioning and outreach objectives
Evaluate ACO positioning to assist in securing preferred provider status
Establish Key Performance (Targets/Metrics) for occupancy, conversion, and marketing activity
Identify underperforming markets and execute data-driven, targeted strategies to improve performance in a timely and effective manner
Continue a culture of excellence and continuous improvement with a growth mindset to support the future growth of the organization
Oversee all internal and external communication strategies, ensuring brand consistency across multiple locations and service lines
Manage the creation of marketing materials, digital content, social media presence, and public relations initiatives
Work closely with corporate teams to enhance digital marketing efforts, including SEO, website management, and online reputation management
Provide direct supervision for Healthcare Navigators, ensuring they effectively engage with referral sources and facilitate smooth patient transitions
Oversee the Admissions Central Intake Division (Admissions Specialists), ensuring efficiency, compliance, and high-quality service in the admissions process
Provide education and support for the Admissions Concierge Division, improving customer service and patient onboarding experiences
Implement best practices to streamline the admissions process and remove barriers to patient placement
Develop and implement ongoing education and training programs for Healthcare Navigators, Admissions Concierge, and admissions staff
Provide coaching and support for Home Health and Hospice Healthcare Navigators, strengthening referral development and patient transitions
Conduct training sessions on relationship-building, customer service, compliance, and healthcare marketing best practices
Serve as a mentor and leadership resource for marketing and admissions teams, fostering professional growth and team development
Establish key performance indicators (KPIs) to measure marketing effectiveness, referral conversion rates, and census growth
Provide regular reports on marketing ROI, referral trends, and business development initiatives
Collaborate with Guides (administrators) and marketing teams to continuously refine strategies based on performance data
Responsible for the supervision of a team of Healthcare Navigators, including the hiring, training, daily supervision, goal setting, performance management, evaluation, scheduling, and disciplinary action as needed
Qualification
Required
Bachelor's degree in Marketing, Business, Healthcare Administration, Communications, or a related field
10+ years of experience in leading and supervising Sales/Marketing teams (preferably in skilled nursing, home health, hospice, or senior living)
5+ years of experience in healthcare marketing
Demonstrated expertise in strategic marketing, business development, and communications
Proven track record in relationship building, business development, census growth strategies, and admissions management
Strong leadership and team management experience, including direct supervision of marketing and admissions professionals
Deep understanding of healthcare regulations, reimbursement models, and industry trends
Exceptional relationship-building, negotiation, and communication skills
Ability to travel frequently to any of Otterbein's locations, meetings, and referral partners
Preferred
Master's degree
Experience with CRM and marketing automation tools. (*Preferably Point Click Care and Sherpa)
Knowledge of Medicare, Medicaid, and insurance referral processes
Experience with developing digital marketing strategies
Strong analytical skills with the ability to use data to drive decision-making
Ability to work independently while collaborating effectively with leadership teams
Benefits
Medical Insurance with free virtual doctor visits
Vision & Dental Insurance
Pet Insurance
Life Insurance
Employee Assistance Program (EAP) for personal and professional support
401(k) Retirement Savings Plan with company match
Paid Time Off (PTO) that accrues immediately from day one
Paid Holidays for a healthy work-life balance
Access to DailyPay, enabling you to access up to 100% of your earned wages on a daily basis
Tuition Reimbursement up to $5,250 per year for ANY field of study
Tuition Discounts through exclusive partnerships with the University of Cincinnati, University of Toledo, and Hondros College
Employee-Sponsored Crisis Fund available for those facing unforeseen challenges
Legal & Identity Theft Protection
University Partnerships with University of Cincinnati, University of Toledo, and Hondros College for exclusive tuition discounts
Multiple Partner Discounts available for various products and services through Access Perks
Access to 1,000s of hours of personal and professional development material through RightNow Media @ Work
Company
Otterbein SeniorLife
Otterbein SeniorLife offers a wide range of assisted living, rehabilitation, nursing care and home health care services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
J. Chris Green
Treasurer and Chief Financial Officer
Lois Mills
Vice Presdent HR/Chief People Officer
Recent News
2025-04-26
Cincinnati Business Courier
2025-01-06
2024-11-19
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