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HubSpot · 15 hours ago

Marketer, Product Webinars

Cambridge, MA, USA

Full-time

Hybrid

Mid Level

$70K/yr - $105K/yr

HubSpot Academy is dedicated to providing educational content to help individuals start and grow their businesses. The Marketer, Product Webinars will manage the execution of live events and webinars, collaborating with various teams to create impactful experiences that drive customer engagement and support HubSpot's goals.

AnalyticsCopywritingMarketingSaaSSocial Media

Comp. & Benefits

Responsibilities

Manage all aspects of execution, including speaker sourcing, offer creation, scheduling, dry-runs, etc

Produce webinars and other virtual experiences to support the full flywheel, including thought leadership, product adoption, and upsell/cross-sell opportunities

Coordinate with other Customer Success and Marketing teams to promote events to drive registration and attendance (e.g. community posts, email campaigns, co-marketing)

Collaborate cross-functionally to identify content gaps and create programs to hit the greater HubSpot team’s goals

Experiment with different formats and offers to improve attendee experience

Partner with Customer Success and Sales to leverage our event programs in their motions year-round

Track and analyze event performance data to continuously improve and iterate

Scale successful event programs globally