Kraken · 1 week ago
Lead Product Marketing Manager
United States
Full-time
Remote
Senior Level
$110K/yr - $221K/yr
5+ years expKraken is a mission-focused company rooted in crypto values, aiming to accelerate the global adoption of crypto. The Sr. Product Marketing Manager will drive the product marketing strategy for Beholder, executing high-impact launches and campaigns while leveraging customer insights and market data to shape marketing strategies.
BitcoinBlockchainCryptocurrencyEthereum
Responsibilities
Develop and lead the GTM strategy for Beholder, driving awareness, acquisition, and retention from former Kraken wallet users, other Krakenites and non Kraken users native on chain
Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, display, ATL)
Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention
Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences
Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives
Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements
Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives
Qualification
Required
5+ years of experience in web 2 Product Marketing Management (PMM), preferably in fintech but not required
2+ years of Product Marketing Management (PMM) experience in web 3, specifically at a DeFi protocol and/or a web 3 wallet
Strong crypto expertise and passion, with a deep understanding of market trends, and user behavior
Track record of growing products from 0->1
Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle
A data-driven marketer, leveraging insights to optimize campaigns and improve performance
Creative storyteller, able to craft compelling narratives that differentiate Kraken in a competitive market
Experience leading cross-functional teams and working within complex, fast-paced environments
Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels
Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting
Benefits
Offers Equity
Offers Bonus
Wellness allowance
Medical
Dental
Vision
401(k)
Company
Kraken
Kraken is a global cryptocurrency exchange platform that allows users to buy, sell, and trade digital assets securely.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
David Ripley
CEO
Trevor Rutar, MBA
Chief Executive Officer and Managing Director of Kraken Bank
Recent News
2025-10-07
Crowdfund Insider
2025-10-07
Company data provided by crunchbase