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Caterpillar Inc. · 1 day ago

Senior Digital Content Strategist

Chicago, IL

Full-time

Onsite

Mid, Senior Level

$128K/yr - $193K/yr

Caterpillar Inc. is a global leader in manufacturing construction and mining equipment, and they are seeking a Senior Digital Content Strategist to enhance their digital marketing content function. This role will focus on designing content frameworks and guidelines to ensure effective communication with customers across various digital channels.

ConstructionMachinery ManufacturingManufacturingMechanical Engineering

No H1B

Responsibilities

Define and implement an enterprise cross-platform digital content strategy that ensures marketing content is always relevant, optimized based on customer behavior and analytics, and accurately curated for developing technology

Lead discovery of content-heavy experiences, selecting appropriate methods (i.e., content audits, gap analyses, or analytics analysis) to identify opportunities and provide strategic recommendations to elevate content quality and effectiveness

Develop and maintain global content standards, frameworks, patterns, and documentation to drive content quality, consistency and performance

Create content pillars, define editorial direction, and craft standards for content types, page templates, and components aligned to customer journey needs and marketing objectives

Partner with Business Units, the Global Brand Team, and Platform teams to align content initiatives with enterprise priorities and platform needs and capabilities

Support the rollout of new content frameworks, tools, and standards

Socialize strategies and support business units, content authors, and marketers across the organization with training, enablement, and best-practice adoption

Establish content KPIs and success metrics in partnership with analytics teams

Use insights to improve content performance, engagement, and customer outcomes

Provide thought leadership on modular content strategy, metadata usage, emerging digital content trends, tools and methodologies such as AIO/GEO Content Strategy

Review content for alignment to strategy, brand, accessibility, and SEO best practices

Qualification

Digital MarketingContent StrategySEO/GEOContent DesignCustomer JourneysRelationship ManagementVendor/Supplier ManagementTechnical ExcellenceContent Performance MetricsAdobe Experience ManagerMarketing Automation ToolsEffective CommunicationsCreativityStrategic ThinkingCross-Functional CollaborationPresentation Skills

Required

Bachelor's degree in Marketing, Business, Digital, or a related field

Proven experience in digital content strategy, digital marketing, UX writing, content design, enterprise content operations and management, content systems architecture, or related fields

Proven experience with end-to-end content strategy for large scale experience redesigns for complex, content-heavy digital experiences

Progressively complex marketing and digital experience, including digital content planning, user journeys, SEO/GEO, and analytics

Strong applied understanding of customer journeys, digital channels, content performance metrics, and personalized content experiences

High degree of organization and meticulousness to ensure comprehensive recommendations, content accuracy, and adherence to brand guidelines

Proven track record of building cross-functional relationships and partnerships with SEO/GEO, UX, CX, analytics, marketing technology teams, and key stakeholders

Excellent written, verbal, and presentation skills