Left Field Labs · 22 hours ago
Web Analytics Lead - Part Time
Left Field Labs is a creative technology agency that partners with ambitious brands to transform technology into extraordinary experiences. They are seeking a Web Analytics Lead to oversee the measurement lifecycle, translating business questions into tracking specifications and delivering insights to clients.
ArtBusiness DevelopmentConsultingInformation TechnologySoftwareWeb Design
Responsibilities
Translate high-level business questions into trackable events and success metrics
Define and maintain comprehensive Tracking/Tagging Plans
Establish and enforce strict naming conventions and parameter hygiene across projects
Work closely with dev teams on dataLayer implementations and custom event tracking
Manage complex GA4 environments including events, user properties, conversion validation, and audience segmentation
Utilize Explorations (funnel analysis, pathing, and segment overlap) to uncover UX friction
Produce performance summaries and recommendations based on content engagement and funnel drop-off
Build clean, client-facing dashboards in Looker Studio
Conduct ad-hoc investigations to answer specific product-experience questions
Qualification
Required
Deep, hands-on experience with GA4 (Events, Conversions, DebugView)
GA4, Looker Studio, Google Tag Manager, and collaboration tools (JIRA, Slack)
Strong grasp of conversion funnels, attribution basics, and KPI frameworks
Proficiency in tag configuration, custom variables, versioning, and rollback practices
Validation workflow using Tag Assistant, network inspections, and cross-browser testing
You are comfortable leading a call and explaining 'the why' behind the data to non-technical stakeholders
You treat documentation as a core deliverable, not an afterthought
Company
Left Field Labs
Left Field Labs is a design firm with a focus on web development.
Funding
Current Stage
Growth StageTotal Funding
unknown2023-10-12Acquired
Recent News
2025-05-16
2025-05-06
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