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TikTok · 4 hours ago

Creator Search Insights Specialist (Mandarin) - TikTok Search & Operations Ecosystem

San Jose, CA

Full-time

Onsite

Mid Level

$110K/yr - $203K/yr

3+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Creator Search Insights Specialist to improve search user experience and drive product user growth. This role involves content ecosystem building, product strategy optimization, and cross-functional collaboration to enhance product engagement and retention.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Responsible for the content ecosystem building through a variety of product operations. Ultimately, driving the product user growth, engagement and retention

Product Strategy & Optimization: develop and execute a product vision that aligns with the objective. Monitor product performance metrics and iterate on features based on data insights. Conduct case analysis/research to find growing opportunities

Go-to Market Strategy: develop and execute marketing&communication strategy to promote the product. Deliver marketing plans, product messaging, resource allocation and expand market entry

Campaign management: Plan and execute integrated marketing campaigns to drive product awareness, demand, and engagement. Monitor campaign performance, analyze results, and optimize strategies to achieve desired outcomes

Cross-functional collaboration: Collaborate with cross-functional teams to explore potential growth opportunities. Actively communicate with internal stakeholders, such as content ops, PM, engineers to ensure project efficiency and get good results

Performs other duties as assigned

Qualification

Marketing strategyProduct operationData analysisMandarin proficiencyEnglish proficiencyCross-team collaborationProject managementProactive problem-solvingLocal cultureCommunication skills

Required

Bachelor's degree or above, at least 3 year's experience in social media or digital industry

Knowledge about marketing & product operation, basic understanding of search. Familiar with social media and video/streaming platforms

Excellent communication skills, and project management skills. Experienced in cross-team collaboration, able to push different stakeholders to meet the overall goal

Excellent data skills, able to analyse data and provide valuable insights independently

Proactive and solution-oriented, with the ability to identify problems and implement effective solutions

Business-level proficiency in both written and spoken Mandarin is required, as the role involves communication with Mandarin-speaking stakeholders

Fluency in Professional English is also required, as it is the primary working language

Preferred

Knowledge about TikTok and search engines, familiarity with social media and video/streaming platforms

An in-depth understanding of local culture and familiarity with the Internet usage habits of local users

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)