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Talentfoot Executive Search and Staffing · 17 hours ago

Sr Manager of Digital & Retail Media

Chicago, IL

Full-time

Hybrid

Senior Level

7+ years exp

Talentfoot Executive Search and Staffing is seeking a Senior Manager for Digital & Retail Media to drive retail media and paid digital efforts. This role involves managing investments in retail media, developing strategies, and ensuring positive business outcomes through digital marketing initiatives.

Consulting

Responsibilities

Lead retail media strategy and activation across online retailers with accountability for delivering business and financial outcomes attributed to media activity

Implement Amazon advertising strategy with extensive knowledge of both Amazon Ads and DSP in collaboration with agency partner

Build and execute an approach for retail media with other customers, including Walmart (Connect) and AutoZone (Media Network), requiring both strategy and fingers-on-keyboard

Manage activity and decisions at keyword and campaign level to optimize tactics for greater business impact

Supervise agency partner on strategy, day-to-day activation, and accountability for advertising success

Lead digital media activation, with emphasis on performance marketing tactics, including paid search and paid social media

Qualification

Digital marketing strategyRetail media expertiseAmazon advertisingMedia budget managementPerformance marketing tacticsTactical media initiativesAttribution methodologiesStrategic thinking