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Caterpillar Inc. · 3 days ago

Content Consultant - Digital Marketing

Chicago, IL

Full-time

Onsite

Mid, Senior Level

$98K/yr - $146K/yr

Caterpillar Inc. is a leading manufacturer of construction and mining equipment, committed to building a better, more sustainable world. They are seeking a Digital Marketing Content Consultant to provide actionable content strategy guidance and support digital content delivery across various channels.

ConstructionMachinery ManufacturingManufacturingMechanical Engineering

No H1B

Responsibilities

Serve as the primary content strategy advisor for assigned business units or marketing teams

Lead discovery meetings and consult with business units or assigned teams to understand their needs, challenges, and opportunities

Provide business units with clear, actionable, and tailored recommendations on content planning, messaging alignment, and channel-specific execution that are aligned to enterprise standards

Review planned or existing content and provide feedback on information architecture, clarity, consistency, accessibility, content reuse, and SEO/GEO best practices

Collaborate with SEO, UX, analytics, and martech partners to support integrated content delivery

Support content optimization efforts based on performance insights and user behavior

Support the rollout of content frameworks, tools, and standards to the enterprise

Help socialize new tools, frameworks, and ways of working across the organization

Help create training, documentation, and enablement resources to drive standards and best practice adoption with business units, content authors, and marketers across the organization

Lead training and enablement sessions with assigned business units, marketing teams, and content authors to drive adoption and consistency

Partner with the Content Strategists to inform strategy and process improvements

Report back challenges, needs, and opportunities to the central content strategy team

Qualification

Digital MarketingContent StrategySEO/GEO Best PracticesCustomer Experience (CX)User Experience (UX)Content Lifecycle ManagementMarketing Automation ToolsRelationship ManagementVendor/Supplier ManagementTechnical ExcellenceEffective CommunicationsStrategic ThinkingCreativity

Required

Bachelor's degree in Marketing, Business, Digital, or a related field

Proven experience in digital content, content strategy, digital marketing, creative or digital account management, or related roles

Working knowledge of best practices for content lifecycle management, customer experience (CX), user experience (UX), and omnichannel content creation processes

Strong understanding of digital channels, customer journeys, content performance metrics, and personalized content experiences

Progressively complex marketing and digital experience, including digital content planning, content management, user journeys, SEO/GEO, and analytics

Excellent communication, facilitation, and relationship-building skills

Excellent written, verbal, and presentation skills

Experience consulting with stakeholders and influencing without direct authority

Ability to balance strategic thinking with hands-on guidance

Experience working in a matrixed or enterprise organization

Experience supporting multiple stakeholders or major initiatives simultaneously