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CNN · 8 hours ago

Manager, CRM & Email Platform

New York, NY

Full-time

Onsite

Mid, Senior Level

$91K/yr - $169K/yr

5+ years exp

CNN is a leading source of digital news and is seeking a Manager for their CRM & Email Platform to enhance their email marketing and operations. The role focuses on ensuring the health, scalability, and performance of email programs, overseeing system management, data integrity, and cross-functional collaboration to drive engagement and growth.

BroadcastingDigital MediaMedia and EntertainmentNews

Responsibilities

ESP Platform and Systems Management: Work closely with our ESP vendor and other technical partners to oversee system maintenance, integrations, and new feature rollouts, ensuring we take full advantage of platform capabilities to support marketing and editorial objectives

Data Ingestion, Maintenance and Integrity: Partner with ESP technical teams and internal data engineers to ensure accurate and reliable data flows between systems, maintain high data quality, and enable consistent audience segmentation. Establish ongoing monitoring and audit processes to safeguard data integrity

Cross-Functional Collaboration: Work closely with product, marketing, engineering, data & analytics teams to align email operations with business priorities, and to ensure our teams are leveraging ESP and data platforms to support our marketing and editorial needs

Email Deliverability & Compliance: Monitor e-mail deliverability performance, maintain proper list hygiene and ensure compliance with CAN-SPAM, GDPR and other email regulations

Maintain Domain Reputation Build process and documentation for scalable domain and mailbox management. Proactively identify and mitigate deliverability issues including blacklistings, spam traps, etc

Performance Reporting and Insights. Track and report key e-mail campaign metrics (delivery, open and click rates) and help marketing and editorial teams use these insights to optimize their campaigns

Continuous Optimization: Stay current with email industry trends, compliance updates, best practices and emerging tools. Identify opportunities to improve efficiency, automate workflows and adopt new ESP features that enhance e-mail engagement and performance

Issue Resolution & Support: Investigate and resolve technical issues, serving as a liaison between our internal teams and our vendor support to ensure timely resolution and minimal disruption

Training & Enablement: Onboard and train team members on all processes and platforms. Educate teams on new ESP features and best practices to maximize platform utilization

Qualification

ESP ExpertiseEmail DeliverabilityData IntegrityCompliance KnowledgeAnalytical SkillsCommunicationProblem-Solving

Required

5+ years of experience in email operations or system administration, preferably within a subscription-based business or high-growth tech environment

Hands-on experience managing and configuring major email marketing platforms (e.g., Zeta Marketing Platform, Salesforce Marketing Cloud, Braze) including automation workflows, triggered campaigns, dynamic content, and integrations

Familiarity with email infrastructure, data flows, and delivery best practices (you don't have to be an engineer, but you can speak their language)

Solid understanding of CAN-SPAM, GDPR, and other email marketing regulations, as well as email list management and deliverability best practices

Ability to analyze data, identify trends, and perform root cause analysis

Clear and prompt communication with vendors and both technical and non-technical internal stakeholders

Proactive and resourceful approach to identifying and resolving technical challenges

Preferred

Experience with scripting or developing tools to automate tasks and processes is plus

Benefits

Health insurance coverage

An employee wellness program

Life and disability insurance

A retirement savings plan

Paid holidays and sick time

Vacation

Company

CNN

Glassdoor3.8

CNN is an online broadcasting platform that offers the latest business, financial, and personal finance news. It is a sub-organization of WarnerMedia.

Founded in 1980

Atlanta, Georgia, USA

1001-5000 employees