Apply on Employer Site

Dorel Juvenile · 2 days ago

Sr. Manager of Performance Marketing

Foxborough (Foxboro), MA

Full-time

Hybrid

Mid, Senior Level

$100K/yr - $130K/yr

4+ years exp

Dorel Juvenile is seeking a Sr. Manager of Performance Marketing to oversee development and execution of all digital growth marketing efforts across their branded websites. This role will focus on various digital advertising channels to drive revenue growth through collaboration with multiple teams and external agencies.

Consumer GoodsSales

No H1B

Hiring Manager

Laura McIntyre, PHR, SHRM-CP

Responsibilities

Own the performance & lifecycle marketing programs for our portfolio of brands and select retail partners

Manage omni-retail marketers who manage retail partners such as Amazon, Walmart, Target, & Babylist

Lead the development, execution and optimization of full-funnel advertising strategies across our marketing mix – including paid search, paid social, affiliate, display, CTV, and Email/SMS

Partner with external media agencies to develop and drive strategy while ensuring that performance across all placements is meeting goals and profitability targets

Manage the forecasting and tracking of budgets for digital media plans – collaborating with Finance to ensure proper pacing throughout the year

Monitor campaign performance, extract insights, and continuously optimized to drive efficiency in media placements through the funnel

Explore new areas of opportunity, ensuring that we are always testing into new mediums where we can speak to the target audience

Collaborate with Brand and Creative teams to connect upper-funnel storytelling with performance impact throughout the customer journey

Partner with IT to ensure all tracking, coding, and tags are working properly

Qualification

Google AnalyticsGoogle AdWordsMeta Business ManagerEmail MarketingDigital Marketing ChannelsMicrosoft Office SuiteAnalytical SkillsProject ManagementCommunication Skills

Required

Bachelor's degree in business, marketing, communications, or related field

4-6 years of experience and 2+ years of people management experience. Agency experience a plus

Technical proficiency required in Google Analytics, Google AdWords, Meta Business Manager. Experience in other social advertising platforms, Google Tag Manager, and Google Merchant Center a plus

Experience with email marketing through Klayvio

Deep working knowledge across all digital marketing channels

Proficient computer skills, Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel.)

Demonstrated ability to thrive in a fast-paced, entrepreneurial, and ever-changing environment

Excellent verbal and written communication skills, as well as strong presentation capabilities

Must be able to set the tone for channel specific creative/messaging approach to drive success while collaborating with Marketing & Sales partners to write briefs, execute campaigns, and create recap reports

Excellent analytical skills

Strong project management skills with the ability to supervise multiple projects

Ability to customize management style to lead and inspire teams