Seminole Gaming · 1 week ago
MANAGER - SOCIAL MEDIA
Davie, FL
Full-time
Onsite
Mid, Senior Level
4+ years expSeminole Gaming is seeking a Manager of Social Media to transform the social presence of one of the world’s most iconic brands. This role will develop and execute a dynamic social strategy for the @OfficialHardRock accounts, overseeing content creation and cross-functional collaboration to enhance social performance.
CasinoGambling
Responsibilities
Define and continually evolve the tone, voice and positioning of Hard Rock’s master brand social channels in partnership with the Director of Social Media and SVP of Entertainment Marketing & Content
Oversee daily execution of social activity for Official Hard Rock on Instagram, TikTok and LinkedIn – ensuring content is engaging and compelling
Provide on-site social coverage for concerts, events, partnership activations, photoshoots, and appearances — capturing content and distributing assets to corporate, property and agency teams
Lead cross-functional collaboration with properties, lines of business and key departments to develop and execute integrated social strategies across master brand accounts
Manage content production workflows, approvals, and publishing, ensuring operational excellence, timeliness, and consistency with the brand
Oversee creator and influencer campaigns with agency partners to maximize content opportunities and achieve pre-determined engagement and performance benchmarks
Coordinate and support property-level social teams, sharing best practices, aligning on social policies and procedures, and providing strategic guidance to elevate their content
Monitor cultural, digital, and industry trends, providing insights and recommendations to drive innovative content and maintain brand relevance
Manage reporting processes and analytics, translating data into actionable insights that optimize content performance and inform strategic decisions
Serve as a central point of contact for internal stakeholders, providing guidance on social strategy, content priorities, and campaign execution
Lead, mentor, and develop junior staff or contractors, including the Social Media Specialist, on best practices, content creation, and platform updates
Qualification
Required
4–6 years of experience in social media or digital content, ideally within entertainment, hospitality, lifestyle, or sports
Strong understanding of platform best practices (Meta, TikTok, X, YouTube, LinkedIn, Snapchat)
Proven ability to manage content calendars, campaigns, and workflows
Experience with analytics tools (e.g., Emplifi, Sprinklr, Sprout Social) and ability to translate insights into strategy
Skilled in content production and comfortable with tools such as Adobe Premiere, CapCut, or similar
Excellent communication and project management skills
Willingness to work nights, weekends, and live events
Strong analytical skills with an ability to translate data into actionable insights
Experience working in a dynamic, fast-paced environment while managing staff and various internal & external stakeholders
Company
Seminole Gaming
The Seminole Tribe has long been recognized for innovation in its gaming and other businesses.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Joe Schatz
Chief Marketing Officer Seminole Gaming
Recent News
Research and Markets
2025-08-05
Company data provided by crunchbase