Women of the Vine & Spirits · 1 week ago
Trade Development Analyst Transatlantic Div. Bellevue, WA
Southern Glazer's Wine & Spirits is a premier wine and spirits distributor known for its commitment to inclusion and diversity. The Trade Development Analyst will analyze sales and marketing data to identify market opportunities and create insights for pricing and program management, while collaborating with stakeholders to enhance operational efficiencies.
Food & Beverages
Responsibilities
Analyze sales, marketing, and consumer datasets to identify local market opportunities (consumer shifts/trends, channel dynamics, key account/chain dynamics)
Build reporting and insights for marketing programming and KPI development across geographies, regions, chains, and categories
Develop supplier‑ready presentations incorporating market research, data analysis, and interpretation of market measures
Maintain marketing pricing and contract calendars; manage closeouts and inventory reduction items within regulatory guidelines and timelines; ensure accurate, timely program tracking aligned to state/region standards
Evaluate past program success/failure trends; advise stakeholders using trend analysis and provide accurate insights into live program performance and ROI
Input corporate and supplier programs into designated BI applications (e.g., NSM, Goal Builder, SODs, Business Objects) and streamline reporting to organizational standards
Track, verify, and report results to commercial leadership, field teams, and suppliers; identify system deficiencies and propose solutions
Follow established documentation standards to ensure uniformity and data governance across the organization
Provide analysis on route‑to‑market design, sales planning/execution, sales force size/coverage, and organizational structures
Cross‑compare customer selling opportunities with sales performance and brand challenges/initiatives; provide a data‑driven roadmap for sales execution
Develop performance management initiatives (e.g., compensation/incentive design; KPI frameworks) and support operational efficiencies/cost‑savings (supplier/SKU optimization; variable service/delivery levels/fees)
Collaborate with peers to develop strategic data‑modeling tools/databases; deliver ad‑hoc analyses as needed
Conduct quarterly field sales ride‑alongs (as needed) to ground insights in real‑world execution
Create executive‑ready materials; communicate findings clearly to stakeholders at all levels
Qualification
Required
Bachelor's degree plus three years of relevant analytical/business analyst experience; or an equivalent combination of education and experience
Ability to obtain and meet industry licensing requirements as needed
Wine & Spirits/Beverage industry experience with cross-functional exposure; knowledge of state regulations and adult beverage market dynamics; experience in route‑to‑market (RTM)
2+ years in pricing/finance/analytics within consumer goods; experience building presentations/business cases
Strong proficiency with Microsoft Office (emphasis on Excel) and SharePoint; familiarity with BI tools (NSM, Goal Builder, SODs, Business Objects)
Demonstrated analytical ability; strong interpersonal, written, and verbal communication skills; ability to manage multiple priorities under tight deadlines with high‑quality output
Analytical rigor & problem solving; data governance & accuracy; stakeholder communication; program management; business acumen (pricing/RTM/inventory); presentation design; proactive issue identification and solution modeling
Program accuracy & timeliness: ≥ 98% on program entry and reporting SLAs to leadership/suppliers
Insights impact: Deliver at least quarterly ROI analyses and trend reviews that influence programming decisions (documented adoption by Commercial leadership)
RTM optimization: Complete two analyses on sales force coverage/Org design resulting in measurable efficiency gains (e.g., cost per case, service fee alignment)
Supplier presentations: Produce monthly, supplier‑ready decks integrating consumer/channel insights and program KPIs
Analyze sales, marketing, and consumer datasets to identify local market opportunities (consumer shifts/trends, channel dynamics, key account/chain dynamics)
Build reporting and insights for marketing programming and KPI development across geographies, regions, chains, and categories
Develop supplier‑ready presentations incorporating market research, data analysis, and interpretation of market measures
Maintain marketing pricing and contract calendars; manage closeouts and inventory reduction items within regulatory guidelines and timelines; ensure accurate, timely program tracking aligned to state/region standards
Evaluate past program success/failure trends; advise stakeholders using trend analysis and provide accurate insights into live program performance and ROI
Input corporate and supplier programs into designated BI applications (e.g., NSM, Goal Builder, SODs, Business Objects) and streamline reporting to organizational standards
Track, verify, and report results to commercial leadership, field teams, and suppliers; identify system deficiencies and propose solutions
Follow established documentation standards to ensure uniformity and data governance across the organization
Provide analysis on route‑to‑market design, sales planning/execution, sales force size/coverage, and organizational structures
Cross‑compare customer selling opportunities with sales performance and brand challenges/initiatives; provide a data‑driven roadmap for sales execution
Develop performance management initiatives (e.g., compensation/incentive design; KPI frameworks) and support operational efficiencies/cost‑savings (supplier/SKU optimization; variable service/delivery levels/fees)
Collaborate with peers to develop strategic data‑modeling tools/databases; deliver ad‑hoc analyses as needed
Conduct quarterly field sales ride‑alongs (as needed) to ground insights in real‑world execution
Create executive‑ready materials; communicate findings clearly to stakeholders at all levels
Benefits
Comprehensive medical and prescription drug coverage
Dental and vision plans
Tax-saving Flexible Spending Accounts
Disability coverage
Life insurance plans
401(k) plan
Tuition assistance
A wellness program
Parental leave
Vacation accrual
Paid sick leave
Company
Women of the Vine & Spirits
Women of the Vine & Spirits is the leading membership organization, worldwide, dedicated to boldly pushing the wine, beer and spirits industry toward a more diverse, equitable and inclusive era that empowers all to succeed.