Pelican Products, Inc. · 15 hours ago
Senior Web and Marketplace Content Lead
Torrance, CA, 23215 Early Avenue, Torrance, California, United States of America
Full-time
Onsite
Mid, Senior Level
$105K/yr - $150K/yr
5+ years expPelican Products, Inc. is a trusted partner for military personnel and outdoor adventurers, offering high-performance protective solutions. They are seeking a Senior Web & Marketplace Content Lead to develop and execute digital content strategies that enhance brand presence and drive conversions across various online platforms.
Responsibilities
Partner with the Director of Marketing to lead—and eventually own—Pelican’s cross-channel content strategy across Pelican.com and Amazon
Build and manage editorial calendars aligned with product launches, brand campaigns, seasonal moments, and promotional priorities
Own content across product listings, landing pages, PDPs, and campaign assets to drive organic traffic, discoverability, and conversion
Ensure consistent brand voice, messaging, and visual storytelling across all digital channels
Manage all content updates on Pelican.com (Shopify/CMS)
Own and enforce the content publishing calendar and cross-functional alignment
Lead audience personalization strategies for Prosumer vs. Professional segments
Use A/B testing, CRO tactics, and behavioral data to improve CVR, AOV, and engagement
Lead all Amazon content enhancements
Perform Other Duties: Take on additional marketing-related tasks as assigned to support department and company goals
Qualification
Required
5+ years of experience in eCommerce content strategy, DTC content management, or marketplace optimization
Proven ability to create content that balances SEO, UX, and storytelling
Expertise in Shopify and familiarity with structured/custom CMS platforms
Familiarity with Amazon content best practices, SEO, and A+ content
Strong analytical skills with experience using tools like GA, SEMrush etc
Excellent stakeholder communication skills
Preferred
Basic knowledge of HTML/CSS is a plus
Familiarity with tools such as Figma, Jira, Asana, Smartsheet, Mondays.com
Benefits
Competitive paid time off plans/Holiday pay/extra vacation purchase opportunities
401k plan – with immediate match
Great Benefits – several options including Pet insurance for our animal lovers.
Health Savings Account Contribution
Wellness Discount Program
Global Mental Wellness Program
Quarterly Employee Celebration Days
Peer to Peer Recognition Program
Service Recognition Program
Exceptional Employee Satisfaction Scores
Ample free parking with EV Charging Station
Amazing employee discount program on Pelican Products, Pelican branded apparel and gear
Employee referral program – get paid to work with your trusted network.
Prime location – minutes away from the beach!
Established reputable brand offering premium products – you’ll be proud to represent Pelican!
Company
Pelican Products, Inc.
Pelican Products, Inc.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
James 'JC' Curleigh
Chief Executive Officer
Kevin Miniard
Chief Operating Officer
Company data provided by crunchbase