SoFi · 1 week ago
Staff UX Researcher
San Francisco, CA
Full-time
Onsite
Lead/Staff
8+ years expSoFi is a next-generation financial services company and national bank focused on helping members achieve financial independence. The Staff UX Researcher will play a pivotal role in shaping product strategy and driving user-centered decision-making across the business, leading significant research projects and influencing product priorities through compelling insights.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Contribute to and often lead significant cross-functional workstreams within and occasionally beyond their business unit
Lead broad research projects with complex user journeys, utilizing data-driven and principle-based solutions to generate impactful insights
Guide project direction, delivering complex research projects with significant business impact by influencing the setting of objectives, strategy, milestones, and execution
Influence product priorities and strategy through compelling research insights. Be able to pivot their point of view when presented with new information
Apply advanced expertise in a range of qualitative and quantitative research skills, while maintaining proficiency across all core research methodologies. Influence the craft of others and contribute to elevating overall work quality within the team
Create high-impact artifacts (e.g., reports, presentations, workshops) that drive alignment and innovation, influencing fast but high-quality decision-making across directly relevant teams
Drive consistency and quality across interconnected research projects. Create and hit milestones with minimal guidance and estimate project timelines well
Develop into a cross-functional leader, building relationships with stakeholders across the function and business unit, including through participation in cross-functional forums. Navigate stakeholder tradeoffs to guide research decisions that impact other teams
Contributes actively to the research team through knowledge sharing (tools, methodologies), thoughtful collaboration, and positive engagement
Qualification
Required
Bachelor's Degree in Human-Computer Interaction, Psychology, Sociology, Anthropology, or a related field (Graduate Degree preferred)
Eight (8)+ years of experience conducting user research in a product development setting, with a demonstrated track record of influencing product strategy and leading complex projects
Advanced expertise in a variety of qualitative and quantitative research methods
Exceptional analytical and problem-solving skills, with a proven ability to synthesize complex information from diverse sources and identify critical, strategic insights
Outstanding communication and presentation skills, with the ability to articulate research findings clearly, persuasively, and strategically to a variety of audiences
Demonstrated ability to work autonomously, lead projects, and collaborate effectively in a fast-paced environment
A strong understanding of the tradeoff between rigor and speed in research, and the ability to apply this understanding to project planning and execution
Strong project and program management skills, with the ability to manage multiple complex and strategic projects simultaneously
A strong drive for continuous learning and self-improvement in advanced research skills and product knowledge
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
2026-01-22
2026-01-20
The Motley Fool
2026-01-17
Company data provided by crunchbase