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Robert Half · 2 days ago

Search Engine Optimization Manager

Boston, MA

Full-time

Hybrid

Senior Level, Lead/Staff, Director/Executive

$150K/yr - $160K/yr

10+ years exp

Robert Half is seeking an experienced and visionary Senior Manager, SEO/AEO/LLM to redefine and drive their organic search strategy into the future. This role requires a leader who understands the evolution of search through user experience and AI technologies, with responsibilities including strategic leadership, roadmap execution, and cross-functional collaboration to enhance visibility and attract high-value users.

ConsultingHuman ResourcesRecruitingSecurity

Hiring Manager

Eric DiChiara

Responsibilities

Define and lead the strategy for SEO, AEO, and LLMs, ensuring alignment with overall business and product goals

Develop and implement the SEO/AEO/LLM roadmap, prioritizing performance-based initiatives and driving authoritative content at scale

Conduct technical and content audits, analyze audience behavior, and build actionable strategies. Partner with analytics to structure tests, monitor performance, and measure the impact of initiatives

Work with internal teams and external partners—including content, paid media, product, engineering, and vendors—to bring strategies to life. Incorporate EEAT principles with structured data, content workflows, and technical enhancements

Collaborate with product teams to enhance discoverability through programmatic pages, content hubs, off-site mentions, and interactive tools like widgets and quizzes

Continuously assess and update tools and systems to ensure the tech stack remains efficient and cutting-edge

Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices

Provide leadership and expertise on SEO, AEO, and LLM for internal teams and clients, offering actionable insights, reporting, and guidance

Qualification

SEO strategyAEOLLMsJavaScriptHTMLCSSGoogle AnalyticsCommunicationLeadership

Required

10-15+ years of proven experience in developing large-scale organic search strategies

Strong understanding of web technologies, SEO fundamentals, and how AI bots crawl, index, and rank

Proficiency in JavaScript, HTML, CSS, and schema markup is required

Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines

Expertise using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights

Strong ability to convey technical strategies to non-technical stakeholders and company leadership

Experience in a senior role leading teams, managing vendor relationships, and driving collaboration across diverse business functions

Company

Robert Half

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Founded in 1948

Menlo Park, California, USA

10001+ employees