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Truck Center Companies · 3 days ago

Digital Marketing Specialist

Omaha, NE

Full-time

Hybrid

Mid Level

$60K/yr - $80K/yr

Truck Center Companies is a family-owned Freightliner dealer group with a commitment to superior customer service and employee growth. They are seeking a creative and results-driven Digital Marketer to enhance brand visibility and drive online traffic through comprehensive digital marketing strategies and collaboration with cross-functional teams.

Automotive

Responsibilities

Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website

Implement conversion optimization techniques to enhance user experience and maximize lead generation

Manage social media marketing efforts across platforms, including content creation, scheduling, and engagement

Create compelling content for various channels such as blogs, emails, and social media posts to attract and retain customers

Analyze performance metrics using Google Analytics and other analytics tools to measure campaign effectiveness and identify areas for improvement

Oversee paid advertising campaigns on platforms like Google Ads and Facebook Advertising, ensuring optimal performance through continuous testing and adjustments

Produce visually appealing marketing materials using Adobe Creative Suite

Maintain the company website

Employ marketing automation tools to streamline campaigns and enhance customer engagement