Sharp Electronics Corporation USA · 3 days ago
Associate Manager, Trade Marketing
Montvale, NJ
Full-time
Onsite
Mid, Senior Level
$70K/yr - $85K/yr
5+ years expSharp Electronics Corporation USA is a manufacturer and marketer of premium home appliances. The Associate Manager, Trade Marketing is responsible for planning, executing, and optimizing Sharp’s presence across trade shows, in-store displays, and channel marketing touchpoints, focusing on building visibility with retail and distribution partners.
Information Technology & Services
No H1B
Responsibilities
Plan and manage Sharp’s participation in industry trade shows, conferences, and partner events from brief through post-event analysis and ROI tracking
Coordinate booth design, layout, product selection, demos, onsite branding, fabrication, shipment, installation, and dismantling with Sales, Product, and Creative teams
Oversee all event logistics (registration, shipping, vendor management, lead-capture tools, electrical, A/V, cleaning, rigging) and venue compliance
Develop event toolkits (presentations, demo scripts, collateral, giveaways, signage, samples) and train staff on key messages
Manage comprehensive event budgets and master timelines across pre-show, on-site, and post-show activities with cross-functional teams
Track KPIs (leads, meetings, pipeline influence, retailer engagement) and collaborate with marketing on promotion to maximize traffic and visibility
Own the brief, development, and rollout of retail displays (endcaps, fixtures, signage, demo units) across key appliance and CE partners
Partner with Sales and Retailer contacts to secure high-visibility placements and ensure compliance with retailer guidelines
Coordinate production, inventory, and distribution of display materials, ensuring on-time arrival and correct store execution
Conduct or coordinate store checks (in-person or via field photos) to audit execution quality, share best practices, and identify opportunities
Collaborate with Channel and Brand Marketing to align display messaging with product positioning, promotions, and seasonal campaigns
Maintain a library of up-to-date sales tools (brochures, one-pagers, demo guides, training decks) for retailers and distributors
Help organize and deliver product training sessions, webinars, and showroom demos for store staff and distributor teams
Compile final reports on event performance, including metrics on attendance, lead quality/volume, budget actuals, and recommendations for future events
Monitor performance of trade shows, displays, and trade promotions, using sales, traffic, and qualitative feedback to refine future plans
Track competitor trade activity (displays, events, promotions) and share insights and recommendations with Sales and Marketing leadership
Manage assigned trade marketing budgets, POs, and invoices, ensuring activities are executed within cost targets
Qualification
Required
Bachelor's Degree in Marketing, Communications, or related field
5+ years of work experience (including internships)
Strong Microsoft Office skills (Adobe Creative Cloud a plus)
Demonstrated understanding of brand and product marketing principles
Excellent verbal and written communication skills, including brand writing experience
Analytical skills with ability to make data-driven decisions and solve complex problems
Proven leadership skills with ability to mentor staff and thrive independently; some domestic travel required
Benefits
Comprehensive, family-friendly healthcare plans (medical, dental, vision)
401k retirement plan with a competitive match and plenty of financial support tools
Employee Assistance Plan to care for you and your family's mental and behavioral health, balance, and support
Financial protection for you and your family (life insurance and disability insurance)
Rewarding and holistic wellness program
Training, professional development, and mentorship
Full suite of voluntary insurance benefits for financial planning (auto, home, ID protection and legal)
Dynamic culture eager to innovate, enhance diversity, and work smarter
Company
Sharp Electronics Corporation USA
Sharp Electronics Corporation (SEC) is a wholly owned U.S.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jun (Jeff) Ashida
Chairman, President and CEO
Moonsun Park, CPA, MBA
CFO/SVP Finance
Company data provided by crunchbase