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Boldin · 2 days ago

Web Operations Engineer

United States

Full-time

Remote

Entry, Mid Level

$100K/yr - $145K/yr

2+ years exp

Boldin is a comprehensive financial planning platform that aims to make financial confidence accessible to everyone. They are seeking a Web Operations Engineer to manage and evolve their marketing and content infrastructure, ensuring optimal performance, reliability, and SEO across their web ecosystem.

Financial ServicesFinTechRetirement

Responsibilities

Implement and maintain the Astro-based marketing site using Islands Architecture

Integrate and manage Builder.io for visual marketing pages and landing pages

Operate Sanity as the structured content layer (blog, legacy content, multi-tenant data)

Ensure clean boundaries between content, presentation, and application logic

Support Pagefind for fast, static, cost-efficient site search

Lead the WordPress to builder.IO migration, managing content modelling, redirect planning, and author enablement, while protecting current search rankings and introducing AI-driven tools to support content updates and ingestion

Own Google Tag Manager, including implementation of Server-side containers

Own the implementation of a Consent Management Platform

Own site performance end-to-end, including:

Build output optimization

Edge caching strategies

JavaScript minimization and hydration discipline

Monitor and optimize Core Web Vitals (LCP, CLS, INP)

Partner with marketing to ensure SEO best practices are enforced in templates, schemas, and content workflows

Work with the Infrastructure Team to ensure pages ship fast by default—performance regressions should be rare and intentional

Own and report on site health, Core Web Vitals, performance, and site-wide conversion metrics in partnership with Analytics

Partner with engineering and infrastructure teams to design, implement, and maintain Cloudflare edge caching rules

Support the implementation and testing of static failover (“life raft”) strategies to help ensure business continuity during CMS, CDN, or third-party outages

Contribute to ensuring the core marketing site remains available and performant, even under degraded conditions

Help document and maintain runbooks and operational guidelines for incident response related to the marketing site

Enable marketing teams to:

Build and publish pages independently via Builder.io

Schedule campaigns safely

Reuse governed components and design patterns

Translate Figma designs into reusable, performant Astro components

Enforce design governance without slowing iteration

Reduce engineering bottlenecks while maintaining code quality

Support Sanity-based multi-tenant content models without duplicating infrastructure

Ensure the architecture scales cleanly as traffic, content volume, and tenant complexity grow

Evaluate and integrate future tools (analytics, experimentation, personalization) without introducing lock-in or performance debt

Qualification

Astro applicationsHeadless CMS platformsCore Web VitalsTechnical SEOGoogle Tag ManagerConsent management platformPerformance-tuning techniquesData reporting toolsFigma designsMulti-tenant content

Required

1+ years of experience maintaining Astro applications

2+ years running headless CMS platforms such as Contentful, Storyblok, Sanity, Strapi, or WordPress (headless)

Strong knowledge of Core Web Vitals, caching strategies, and performance-tuning techniques

Hands-on experience with technical SEO, structured data, and web accessibility

Ability to translate technical details for non-technical partners and keep projects moving

Comfort working with GA4, Looker (or similar), Google Search Console, and collaborating with data teams on reporting

Comfort working directly with marketing, design, and content teams

Experience with Google Tag Manager (Client, but Server preferred)

Experience deploying and managing a consent management platform

Preferred

Experience with visual CMS or page builders (Builder.io, Webflow, Contentful visual editors)

Experience leading or supporting a CMS migration is a plus

Familiarity with Islands Architecture and partial hydration concepts

Experience implementing static site search solutions (Pagefind, Lunr, Algolia alternatives)

Experience translating Figma designs into production-ready components

Exposure to multi-tenant content or SaaS architectures

Bonus points for fintech or other regulated-industry experience

Benefits

Opportunities for professional growth and development

Company

Boldin

Boldin delivers a collaborative financial planning solution to consumers, enterprises, and financial advisors with innovative software, embedded digital coaching, and educational content.

Founded in 2015

Mill Valley, California, USA

51-200 employees