Apply on Employer Site

Human Appeal · 2 days ago

Digital Marketing Specialist

United States

Full-time

Onsite

Mid Level

$70K/yr - $85K/yr

3+ years exp

Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid and sustainable development programs. As a Digital Marketing Specialist, the successful candidate will enhance the organization’s digital presence and drive engagement through various digital marketing strategies.

CharityHealth CareNon ProfitSocial Assistance

Responsibilities

Collaborate with the content team to produce high-quality blog posts, landing pages, and multimedia assets

Ensure all content is optimized for SEO, utilizing keyword research, on-page optimization, and content structuring

Maintain and update website content to improve search rankings and user experience

Monitor content performance and provide recommendations to increase engagement and conversions

Develop compelling email and SMS content for targeted campaigns

Conduct regular website audits to identify technical and on-page SEO opportunities

Work closely with developers to implement SEO best practices and resolve technical issues

Track and report on keyword rankings, organic traffic, and other key SEO metrics

Build and execute link-building strategies to improve domain authority and visibility

Keep up to date with SEO trends and algorithm updates to maintain competitive rankings

Develop platform-specific strategies to grow followers, drive engagement, and increase reach

Monitor social media trends and incorporate innovative ideas into campaigns

Use analytics tools to evaluate social media performance and optimize future campaigns

Create and manage paid social media campaigns, ensuring optimal ROI

Engage with followers and respond to inquiries to foster community growth

Implement and optimize campaigns across social media, search engines, and email platforms

Create and schedule social media posts to drive engagement and align with organizational goals

Coordinate with internal and external teams to ensure consistent messaging and branding across digital channels

Support the creation and distribution of content tailored to different audience segments

Manage the execution of both paid and organic social media strategies

Track, analyze, and interpret data from digital campaigns to identify areas of improvement

Generate reports on key performance metrics, such as traffic, engagement, and conversions

Provide actionable insights and recommendations to the Digital Marketing Manager

Utilize tools like Google Analytics, social media insights, and CRM platforms for data-driven decision-making

Conduct competitive analysis to identify opportunities and gaps in the digital strategy

Qualification

Digital MarketingSEOGoogle AnalyticsContent MarketingSocial Media ManagementEmail MarketingCMS PlatformsHTMLCommunication SkillsOrganizational SkillsProblem SolvingTeam Collaboration

Required

Bachelor's degree required in Marketing, Communications, Business, or a related field

Minimum of 3-5 years of experience in digital marketing, with a focus on social media, content marketing, and SEO

Proficiency in Google Analytics, SEO tools (e.g., Ahrefs, SEMrush), social media management tools (e.g., Hootsuite, Buffer), and email marketing platforms

Proficiency in digital marketing platforms, including Google Analytics, social media management tools, and SEO software (e.g., Ahrefs, SEMrush)

Hands-on experience in content creation, including blog writing, social media posts, and email templates

Solid understanding of SEO best practices, keyword research, and analytics

Experience managing paid social media campaigns across platforms like Facebook, Instagram, and LinkedIn

Familiarity with CMS platforms (e.g., Umbraco) and basic HTML knowledge

Excellent organizational and multitasking abilities, with a focus on meeting deadlines

Strong verbal and written communication skills, with the ability to adapt messaging to different audiences

Creative problem solver with a proactive approach to identifying and resolving challenges

Adaptable and willing to learn new tools and techniques to stay ahead in digital marketing

A team player who can collaborate effectively across departments and external partners

Visual acuity to use a keyboard and view a computer terminal. Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp

May require ordinary ambulatory skills sufficient to visit other locations; or the ability to stand and walk

Ability to occasionally lift, carry and/or move light to medium weight up to twelve (12) pounds and/or exert up to twelve (12) pounds of force