FIVE x 5 · 1 day ago
Demand Generation Manager
United States
Full-time
Remote
Mid LevelClarity RFID Inc is focused on driving pipeline growth and generating leads for their sales organization. The Demand Generation Manager will develop and execute marketing strategies, manage integrated campaigns, and collaborate with sales to optimize performance and lead generation.
Computer Software
Responsibilities
Own the development and execution of ClarityRFID’s demand generation strategy
Build scalable multi-channel campaigns across email, paid media, organic, events, ABM, and partner channels
Partner closely with Sales leadership to align pipeline targets and ensure marketing influence throughout the funnel
Forecast pipeline contributions and track performance against quarterly goals
Drive top-of-funnel and mid-funnel engagement tailored to enterprise retail and supply-chain buyers
Plan, launch, and optimize integrated campaigns across:
Paid search & paid social
Organic content marketing
Email nurture sequences
Webinars and virtual events
Industry events & conferences
Own campaign calendars, briefs, testing plans, and optimization cycles
Manage A/B testing to improve conversion rates and audience segmentation
Configure and optimize marketing automation workflows (Salesforce/HubSpot/Marketo/ActiveCampaign, etc.)
Ensure clean lead routing, scoring models, segmentation, and nurture programs
Partner with Sales Ops to ensure CRM alignment and reporting accuracy
Implement lifecycle programs that drive activation, engagement, and conversion
Collaborate with Marketing and Partnerships to develop campaign assets including:
Case studies
Landing pages
Solution briefs
Partner co-marketing materials
Webinars and learning sessions
Ensure campaign messaging aligns with ClarityRFID’s value proposition and market positioning
Support industry events, trade shows, and partner-led conferences with targeted registration and attendee-driving campaigns
Collaborate with the Global Partnerships Manager on joint campaigns, co-branded events, and partner enablement
Measure event success and pipeline impact, optimizing for future cycles
Own reporting dashboards for demand gen KPIs (leads, MQLs, SQLs, attribution, CAC efficiency)
Monitor performance, identify trends, and recommend improvements backed by data
Maintain a strong test-and-learn culture to continually refine marketing effectiveness
Qualification
Required
Experience in B2B SaaS
Experience with enterprise sales funnels
Experience with modern digital acquisition tactics
Ability to develop and execute demand generation strategy
Ability to build scalable multi-channel campaigns across email, paid media, organic, events, ABM, and partner channels
Ability to partner closely with Sales leadership to align pipeline targets
Ability to forecast pipeline contributions and track performance against quarterly goals
Ability to drive top-of-funnel and mid-funnel engagement tailored to enterprise retail and supply-chain buyers
Ability to plan, launch, and optimize integrated campaigns across paid search, paid social, organic content marketing, email nurture sequences, webinars, and industry events
Ability to manage campaign calendars, briefs, testing plans, and optimization cycles
Ability to manage A/B testing to improve conversion rates and audience segmentation
Ability to configure and optimize marketing automation workflows (Salesforce/HubSpot/Marketo/ActiveCampaign, etc.)
Ability to ensure clean lead routing, scoring models, segmentation, and nurture programs
Ability to partner with Sales Ops to ensure CRM alignment and reporting accuracy
Ability to implement lifecycle programs that drive activation, engagement, and conversion
Ability to collaborate with Marketing and Partnerships to develop campaign assets
Ability to ensure campaign messaging aligns with ClarityRFID's value proposition and market positioning
Ability to support industry events, trade shows, and partner-led conferences
Ability to measure event success and pipeline impact
Ability to own reporting dashboards for demand gen KPIs
Ability to monitor performance, identify trends, and recommend improvements backed by data
Ability to maintain a strong test-and-learn culture to continually refine marketing effectiveness
Company
FIVE x 5
FIVE x 5 was founded on the idea that running a business is hard enough – there’s no reason to make it even harder with manual operations and compliance management.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Kim Pettibone
Human Resources Business Partner (P/T)
Company data provided by crunchbase