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Empire Distributors, Inc. · 2 days ago

Digital Marketing Coordinator - Austell, GA

Austell, GA

Full-time

Onsite

Mid Level

4+ years exp

Empire Distributors Inc, a leading beverage distributor, is now hiring a Digital Marketing Coordinator to support the planning and execution of the company’s digital marketing initiatives. The role involves working closely with the Digital Marketing Manager to enhance social media, email, and e-commerce strategies within the wine, beer, and spirits industry.

Wine And Spirits

Responsibilities

Supports the Digital Marketing Manager in establishing, executing and evaluating digital marketing plans, strategy and tactics

Works with all locations to organize social media content calendars, utilizing best practices and analytics to help reach social marketing goals; Sources, creates and schedules ongoing branded social media content for all locations' Facebook and Instagram pages, ensuring consistent brand voice and style and adherence to state guidelines online

Uploads and schedules monthly e-mail newsletters in Mailchimp to both customers and suppliers across the entire network

Provides content guidance to suppliers purchasing monthly e-commerce homepage features across the network; Organizes and uploads supplier-provided content to the homepage monthly

Troubleshoots and provides guidance to internal sales team and Empire customers on signing up, placing orders, updating online portfolio and approving orders via the e-commerce storefront

Assists in the planning and execution of internal digital marketing training; Maintain inventory of training materials, ensuring all are current and accurate, and coordinate with Graphic Design team to create new materials as necessary

Tracks and submits monthly, quarterly and yearly reports on social media, email newsletter and e-commerce results

Assists Digital Marketing Manager in development of surveys for internal teammates, suppliers and customers; Collects and reports the resulting data to help make marketing decisions

Represents the Digital Marketing team at events to answer questions and assist with implementation of e-commerce and other digital marketing efforts with customers (some of which may be outside of traditional work hours and/or require travel)

Assists with event production as needed, including but not limited to: pulling product, scheduling deliveries, RSVPS and other duties, including attending and representing the company at events (some of which may be outside of traditional work hours and/or require travel)

Provides advice and guidance to Empire customers in creating effective ways to communicate their brand to their consumer base via social media, email, digital advertising and other avenues

Helps research digital marketing trends, wine & spirits trends and other marketing best practices to improve digital marketing team efforts

Qualification

Digital marketing strategySocial media managementEmail marketingE-commerce managementContent creationAnalytics reportingEvent coordinationResearch skillsVideo editingTeam collaborationCommunication skills

Required

Bachelor's degree (B.A.) from four-year college or university is required

Four to five years related experience and/or training required; or equivalent combination of education and experience

Proficient knowledge of Microsoft Office, including but not limited to Excel, Word and Powerpoint

Fundamental knowledge of Microsoft Teams, Mailchimp, Canva and/or Buffer

Ability to use social media platforms at an intermediate level, including knowledge of hashtag use, scheduling, posting image and video content, and gathering relevant analytics data on Facebook, Instagram, LinkedIn and Youtube platforms