Apply on Employer Site

ad+one · 1 day ago

Associate Director, Communications Planning

New York, NY

Full-time

Hybrid

Senior Level, Lead/Staff

$110K/yr - $145K/yr

6+ years exp

ad+one is a rapidly growing NYC digital media agency seeking a talented Associate Director, Communications Planning to lead high-impact media strategy for complex brands. This role involves developing communication strategies, analyzing insights, and leading client conversations to drive measurable business results.

AdvertisingDigital MediaMarketing

Hiring Manager

Bettina Thorn (she/her)

Responsibilities

Develop audience-led, channel-smart, and competitively differentiated communication strategies

Translate complex client challenges into clear, actionable media recommendations

Lead the creation of integrated media plans that balance strong fundamentals with custom, high-impact ideas

Set strategic standards and ensure all deliverables align to a clear, cohesive strategy

Own reporting and analytics, separating meaningful insights from noise

Analyze competitive spend, tactics, and market dynamics to inform strategy, budget allocation, and optimization

Track industry trends, evolving media best practices, and emerging opportunities

Lead development of trend and thought-leadership materials to inform planning and spark innovation

Build concise, persuasive presentations that clearly articulate strategy and value

Serve as the senior strategic voice in client conversations

Elevate recommendations through clear narrative structure and strong rationale

Qualification

Communications PlanningChannel StrategyAudience InsightsCompetitive AnalysisPerformance StorytellingAnalytical SkillsCreative Problem SolvingLeadership