MediaCo Holding Inc · 5 days ago
Director of Media Research
NYC Metro Area
Full-time
Hybrid
Director/Executive
$100K/yr - $140K/yr
10+ years expMediaCo Holding Inc. is one of the fastest-growing media companies in the U.S., seeking a Director of Media Research. The role involves developing reports, interpreting data, and creating sales materials to drive revenue and provide strategic insights across various media platforms.
Digital MediaMedia and Entertainment
Hiring Manager
Mark Sacher
Responsibilities
Develop and deliver essential sales and competitive intelligence reports, including market rankings, one-sheets on station performance, and advertiser category decks for MediaCo's radio markets nationwide
Generate innovative qualitative research that connects consumer behavior to media consumption, responding efficiently to ad-hoc requests and supporting revenue growth
Produce high-stakes presentation materials and data visualizations for the Board of Directors and Investor meetings, supporting strategic decision-making
Lead initiatives to increase productivity, automate research processes, and improve insights, elevating our overall research capabilities
Collaborate with VP of Research to provide holistic insights across the various media platforms, including network, local, and streaming television, radio, as well as social media metrics
Generate quarterly local market audience selling estimates for TV and radio stations
Collaborate with a multi-disciplinary team to optimize the use of WideOrbit Media software for effective sales inventory management
Qualification
Required
Bachelor's degree and 10 years of progressive experience in media research or a related field, demonstrating a deep understanding of media metrics, measurement systems, and qualitative research methodologies
Expert proficiency in Microsoft Office Suite, with advanced skills in Excel (pivot tables, complex formulas, data visualization) and PowerPoint (creating compelling, executive-level presentations)
Strong quantitative literacy with a proven ability to manage and interpret large datasets accurately, demonstrating meticulous attention to detail
Proven experience collaborating effectively with sales, programming, and executive leadership to translate research into actionable business strategies
Demonstrated ability to work autonomously, take initiative, and drive projects from inception to completion with minimal supervision
High degree of professionalism and discretion when handling confidential information and engaging with senior leadership and external partners
Preferred
Direct experience with core industry research software, including Nielsen Audio tools (Tapscan, PD Advantage, PPM Analysis Tool) and/or Nielsen Video tools (Arianna, NLTV, NNTV, Ad•Intel)
Familiarity with consumer insights tools such as MRI-Simmons or Nielsen Scarborough for linking consumer behavior with media consumption
Working knowledge of Nielsen audio and video methodologies to contextualize data and insights
Prior experience extracting and utilizing data from U.S. Census Bureau websites and tables for market analysis
Benefits
Comprehensive Medical, Dental, and Vision Insurance
401(k) plan
Generous Paid Time Off (PTO) policy and paid company holidays
Optional Life Insurance and Pet Insurance
Company
MediaCo Holding Inc
MediaCo is a diverse owned media business standing at the forefront of entertainment and news, uniquely positioned as a leader in reaching multiclutural audiences.
51-200 employees
Funding
Current Stage
Public CompanyTotal Funding
$45MKey Investors
WhiteHawk Capital Partners
2024-04-17Post Ipo Debt· $45M
2020-01-10IPO
Leadership Team
Albert Rodriguez
Executive Board Member
Brian Fisher
Chief Revenue Officer (CRO)
Recent News
Business Wire
2026-01-14
Company data provided by crunchbase