The American Legion · 5 days ago
Social Media Manager
Indianapolis, IN
Full-time
Hybrid
Mid, Senior Level
$55K/yr - $78K/yr
3+ years expThe American Legion is seeking a Social Media Manager to lead their social media presence and engagement strategy. This role involves developing and optimizing comprehensive social media strategies to support marketing goals, drive membership growth, and enhance brand awareness.
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Hiring Manager
Gene Braun
Responsibilities
Develop, lead, and implement social media strategies that support and align with the organization's overall digital marketing goals
Stay on top of emerging trends, platform updates, and digital best practices
Create, publish, and manage high-quality, engaging multimedia content across primary social media platforms
Collaborate effectively and consistently with Media & Communications Division staff, and others in the organization
Monitor and moderate all community interactions, ensuring prompt, respectful, and brand-aligned communication
Work closely with American Legion divisions, external agencies, partners, and sponsors to synchronize messaging
Track, analyze, and report on social media performance using analytics tools
Oversee and coordinate the comprehensive content calendar, integrating social, digital, and email content
Participate in the stewardship of The American Legion’s digital assets library
Other duties as assigned
Qualification
Required
Bachelor's degree in marketing, Communications, Journalism, or a related field, or equivalent experience
Demonstrated success in creating and executing social media campaigns that drive meaningful growth and engagement
Exceptional writing, editing, and visual communication skills
Proficiency with content creation tools (e.g., Adobe Creative Suite, Canva, video editing software)
Hands-on experience with social media management and analytics platforms (e.g., Sprout Social, Hootsuite, Meta Business Suite)
Analytical mindset with the ability to translate data into actionable strategy
Excellent organization and project management abilities, including maintaining content calendars and digital asset libraries
Strong interpersonal and collaborative skills; comfortable working with internal teams, agencies, partners, and cross-functional stakeholders
3-5 years of professional experience in social media management, preferably for a nonprofit, membership organization, or major brand
Preferred
A genuine passion for and connection to the military and veteran community is highly desirable
Company
The American Legion
The American Legion was chartered by Congress in 1919 as a patriotic, war-time veterans service organization, devoted to mutual helpfulness.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2014-06-09Debt Financing
Leadership Team
Nateisha Harvison
Chief Finance Officer
Recent News
2025-11-08
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2025-10-31
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