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AIRE Ancient Baths · 3 days ago

Brand & Partnerships Manager

New York, United States

Full-time

Onsite

Mid, Senior Level

$80K/yr - $80K/yr

4+ years exp

AIRE Ancient Baths is dedicated to creating ultimate relaxation experiences inspired by ancient bathing traditions. The Brand & Partnerships Manager will lead local PR and B2B strategies to drive brand awareness and engagement across hospitality and tourism sectors in New York City.

FitnessHealth CareWellness

Responsibilities

Build a B2B for AIRE at the regional level to increase sales in this segment: Hospitality, Corporations, Institutions, Congress centers, etc

Prospection, development, and management of new B2B accounts

Managing existing B2B accounts

Lead relationships with relevant hotels, travel industry, incentive agencies, etc

Management of the sales funnel contacts and report a weekly update about the progress to HQ and Local Management

Be responsible for raising awareness and relevance of the AIRE brand at the local level (be a brand advocate and guardian)

Manage and build corporate and B2C relationships through networking, PR events, and partnerships/sponsorships

Supervise and ensure the overall brand image standards in the location

Responsible for the communication of AIRE New York

Collaborate with the Global Social Media manager to ensure content is aligned with local needs

Collaborate with the Global Marketing team to ensure the correct implementation of marketing campaigns at the location

Supervise and lead the production, promotion, and design of all group and/or event bookings; Lead and manage all sales for group & event initiatives

Ensure efficient and timely reporting to HQ

Establish proper communication and liaise with other internal departments to ensure efficient execution of the PR / Marketing campaigns

Manage onsite influencers, press, and VIP visits. Assist with customer relations and special VIP booking requests

Assist with overseeing the on-site client experience journey

Monitor customer feedback by reporting to the PR & Marketing Coordinator critical feedback received from customer surveys and local online platforms (TripAdvisor)

Qualification

Public RelationsB2B MarketingBrand ManagementNetworkingSales AdministrationCustomer RelationsEvent ManagementTeam Collaboration

Required

4+ years of experience in PR & Marketing roles, with a proven and active network of media contacts, influencers, event organizers, local associations, and B2B stakeholders such as hotels, agencies, and institutions

A track record of leading brand campaigns at a local level while working within a global or regional structure, ensuring brand alignment and impact

Familiarity with the luxury, wellness, or high-end hospitality sectors within New York City, with an understanding of how to elevate and protect brand positioning through every detail of the experience

Hands-on experience in building and managing local B2B partnerships, ideally in the fields of tourism, events, corporate wellness, or premium hospitality

Previous experience working with HQ or global teams, where you've adapted and implemented central brand strategies to fit local market dynamics